Market Share of Global Women Active Wear Industry
The women's activewear market is highly fragmented and consists of regional and international competitors. It is dominated by players like Nike Inc., Adidas AG, Under Armour, and The Columbia Sports Company, among others. Moreover, leading manufacturers in the market are focusing on leveraging opportunities posed by the emerging markets of Asia-Pacific, like Thailand and India, on expanding their revenue and market base. Companies compete based on different factors, including product offerings, material, design, size, and marketing activities, to gain competitive advantages in the studied market.
Women Activewear Market Leaders
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VIE ACTIVE
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Adidas AG
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Mizuno USA
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NIKE, Inc.
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Under Armour, Inc
*Disclaimer: Major Players sorted in no particular order
