Market Size of Hair Gel Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 5.20 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Europe |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Hair Gel Market Analysis
The hair gel market is projected to register a CAGR of 5.2% over the next five years.
- Hair gel is an essential product for hair maintenance and has consistently been purchased by consumers globally, driving the market growth. These gels come in varying ingredients, fragrances, and packaging, opening up opportunities for product innovations and launches and further augmenting market growth.
- The advent of new technologies, such as smartphones, personal computers, the internet, e-commerce, social media, communication strategies, and marketing campaigns, has transformed the landscape of advertising and promotion. Influencer marketing on social media has become a popular tactic for brands to influence consumers, and motivate advertisers and marketing practitioners to modify their brand engagements in the digital environment.
- According to the World Population Review, India, with a penetration rate of 43% of the country's total population, has one of the highest numbers of Internet users, with 658 million as of January 2022. This presents a high potential for manufacturers to market their products through online advertising, such as social media marketing. Leading hair gel companies like L'Or茅al, Unilever, and Procter & Gamble use social media platforms like Instagram and YouTube to launch new products and engage with consumers through tutorials and marketing initiatives.
- Brands are heavily investing in advertising and marketing promotions to attract a broader consumer base, such as L'Or茅al, which spent around EUR 10.59 billion (USD 11.79 billion) on advertising and promotion in 2021, up from EUR 8.65 billion (USD 9.64 billion) in 2020, and Unilever, which invested EUR 6.84 billion (USD 7.61 billion in brand marketing in 2021.
- Europe and North America hold dominant positions in the global hair gel market during the study period. Various factors, such as the increase in grooming culture, different styling patterns, and growing enthusiasm to look good for longer hours, especially among younger age groups, are projected to positively impact market growth during the forecast period.
Hair Gel Industry Segmentation
Hair gel is a thick jelly-like substance that is used to keep hair in a particular style or shape.
The global hair gel market is segmented by packaging, category, distribution channel, and geography. By packaging, the market is segmented into tubes and jars. By category, the market is segmented into synthetic and free from. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores/grocery stores, specialist retail stores, online retail stores, and other distribution channels). By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, the Middle East, and Africa.
For each segment, the market sizing and forecast have been done based on the value (in USD million).
| Packaging | |
| Tubes | |
| Jars |
| Category | |
| Synthetic | |
| Free-from (Natural, Organic, and Vegan) |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores/Grocery Stores | |
| Specialist Retail Stores | |
| Online Retail Stores | |
| Other Distribution Channel |
| Geography | |||||||||
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Hair Gel Market Size Summary
The hair gel market is experiencing steady growth, driven by the increasing demand for hair maintenance products globally. This growth is fueled by the diverse range of ingredients, fragrances, and packaging options available, which encourage product innovation and new launches. The rise of digital marketing, particularly through social media platforms, has significantly transformed how brands engage with consumers, allowing companies like L'Or鈭毬゛l, Unilever, and Procter & Gamble to effectively reach their target audiences. The market is further bolstered by the growing grooming culture and the desire for longer-lasting styling solutions, particularly among younger consumers in regions like Europe and North America.
A notable trend in the hair gel market is the rising demand for clean-label products, as consumers become more conscious of the ingredients in their hair care products. This shift towards organic and natural ingredients has led to an increased preference for products free from harmful components like parabens and sulfates. Companies are responding by launching products with plant-based and premium botanical ingredients, catering to this demand. The market's competitive landscape is dominated by major players who are investing in research and development, product innovation, and sustainable practices to maintain their market share. These efforts are aimed at meeting the evolving consumer preferences for eco-friendly and effective hair care solutions.
Hair Gel Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Packaging
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2.1.1 Tubes
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2.1.2 Jars
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2.2 Category
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2.2.1 Synthetic
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2.2.2 Free-from (Natural, Organic, and Vegan)
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2.3 Distribution Channel
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2.3.1 Supermarkets/Hypermarkets
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2.3.2 Convenience Stores/Grocery Stores
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2.3.3 Specialist Retail Stores
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2.3.4 Online Retail Stores
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2.3.5 Other Distribution Channel
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2.4 Geography
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2.4.1 North America
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2.4.1.1 United States
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2.4.1.2 Canada
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2.4.1.3 Mexico
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2.4.1.4 Rest of North America
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2.4.2 Europe
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2.4.2.1 Spain
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2.4.2.2 United Kingdom
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2.4.2.3 Germany
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2.4.2.4 France
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2.4.2.5 Italy
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2.4.2.6 Russia
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2.4.2.7 Rest of Europe
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2.4.3 Asia Pacific
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2.4.3.1 China
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2.4.3.2 Japan
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2.4.3.3 India
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2.4.3.4 Australia
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2.4.3.5 Rest of Asia-Pacific
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2.4.4 South America
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2.4.4.1 Brazil
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2.4.4.2 Argentina
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2.4.4.3 Rest of South America
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2.4.5 Middle-East and Africa
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2.4.5.1 South Africa
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2.4.5.2 Saudi Arabia
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2.4.5.3 Rest of Middle-East and Africa
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Hair Gel Market Size FAQs
What is the current Hair Gel Market size?
The Hair Gel Market is projected to register a CAGR of 5.20% during the forecast period (2024-2029)
Who are the key players in Hair Gel Market?
Henkel AG & Co. KG aA, L'Or茅al Group, Unilever PLC, The Estee Lauder Companies Ltd and Mandom Corporation are the major companies operating in the Hair Gel Market.
