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Home Care Packaging Market Analysis

The Home Care Packaging Market size is estimated at USD 35.37 billion in 2024, and is expected to reach USD 46.05 billion by 2029, growing at a CAGR of 5.42% during the forecast period (2024-2029).

The home care packaging market comprises products designed for cleaning and hygiene purposes. Packaging is vital, as safety, functionality, and ease of use are key factors. The need for home care products is increasing globally due to rapid urbanization, rising living standards, and growing awareness about overall health and well-being.

• The market is growing due to the rising adoption of compact packages that are affordable and easy to use and store. There is a significant shift in consumer preferences toward flexible packaging, and the focus is increasingly on consumer-oriented packaging production, boosting the market's growth.
• Packaging trends, such as low cost and ease of use and storage, have stayed the major consumer trends in the market. Small pack sizes, offering affordability to the entire consumer base, emerged as more favorable alternatives among the brand owners to gain a competitive edge in the market.
• The market for homecare packaging solutions is expanding rapidly due to improved awareness of health and hygiene, further accelerated by the global pandemic. Consumers prioritize their well-being and safety, so the need for innovative and efficient homecare packaging solutions is growing.
• Increasing health awareness, improving living standards, and raising the per capita income, especially in emerging countries such as India. For instance, India’s per capita net national income (at current prices) for 2022-23 stands at INR 172,000, according to the National Statistical Office (NSO). This marks an almost 100% increase from the per capita income in 2014-15. Such factors drive the growth of the home care industry.
• Moreover, home care brands focus on winning over consumers by demonstrating their strengths, such as using naturally derived formulas that do not compromise efficacy while keeping on-pack sustainability messages clear and easy to understand.
• Fluctuation in raw material prices has challenged the packaging manufacturers regarding costs and supply. The plastic packaging industry has been witnessing a surge in the prices of all plastic materials, which has been attributed to several factors. Cost inflation was significant and broad-based, affecting raw materials, labor, distribution, and energy.​

Home Care Packaging Market Trends

Flexibility, Strength, and Durability of Plastic Make it Ideal for Packaging

Home Care Packaging Industry Segmentation

Packaging of the products that are used regularly in household chores/activities is called home care packaging. The home care packaging market tracks the service revenue accrued by the packaging industry of home care/ household care products using various materials, types, and products mentioned in the scope. The revenue from the packaging of non-consumables, like cleaning tools, is not considered part of the scope. B2b/heavy-duty/bulk products are also not part of the scope.

The home care packaging market is Segmented by material (plastic, paper, metal, glass), type (bottles and containers, metal cans, cartons and corrugated boards, pouches and bags, and other types), product (dishwashing, insecticides, laundry care, toiletries, polishes, air care, and other products), and geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.