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India Hair Oil Market Size (2024 - 2029)

The market size of the hair oil industry in India is experiencing growth, driven by traditional hair care practices and the increasing demand for various types of hair oils. India鈥毭劽磗 established hair-oiling rituals have positioned it as a leading market, with a diverse range of products catering to different demographics. The use of hair oil is rising due to its benefits in preventing hair damage caused by climatic conditions and pollution. This trend is further supported by consumer preference for hair oils that enhance hair volume and prevent dryness, leading to increased per capita spending in the market.

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Market Size of India Hair Oil Industry

India Hair Oil Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 1.79 Billion
Market Size (2029) USD 2.38 Billion
CAGR (2024 - 2029) 5.80 %
Market Concentration Low

Major Players

India Hair Oil Market Major Players

*Disclaimer: Major Players sorted in no particular order

India Hair Oil Market Analysis

The India Hair Oil Market size is estimated at USD 1.79 billion in 2024, and is expected to reach USD 2.38 billion by 2029, growing at a CAGR of 5.80% during the forecast period (2024-2029).

India has been a prominent market for hair oil over generations due to the practice of oiling the head regularly. With India taking a strong lead in hair oils due to its well-established hair-oiling rituals, numerous brands are offering differentiated products for different demographics of the country. The main categories of hair oil available in India are coconut hair oils, amla hair oils, light hair oils, and cooling hair oils. Among these, coconut oil is largely used across the country, especially in South India. The heat and humidity in the country are often associated with dry and greasy hair. Thereby changing climatic conditions are increasing the use of hair oil to prevent hair damage, positively impacting the market growth.

Hair gets dry and damaged due to pollution. Consumers are tremendously moving toward hair oils, as the massage of hair oils on the scalp can prevent dryness and increase hair volume. Hair oils are one of the best hair care products, and consumers prefer these products, which is driving the market. The rising demand for light hair oil among consumers also enables players to innovate new hair oil products and have consistency in innovation. Offering different hair oils to consumers is a significant factor in increasing the per capita spending in this market.

India Hair Oil Industry Segmentation

Hair oil is an oil-based personal care product intended to improve the condition of hair. The Indian hair oil market is segmented by type and distribution channel. By type, the market is segmented into coconut oil, almond oil, amla oil, castor oil, and other types. Further, based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, online stores, and other distribution channels. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Type
Coconut Oil
Almond Oil
Amla Oil
Castor Oil
Other Types
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Stores
Other Distribution Channels

India Hair Oil Market Size Summary

The hair oil market in India is experiencing significant growth, driven by traditional practices and evolving consumer preferences. India has a long-standing tradition of hair oiling, which has established a robust market for various types of hair oils, including coconut, amla, light, and cooling oils. Coconut oil, in particular, is widely used, especially in South India, due to its effectiveness in combating the effects of heat and humidity. The increasing awareness of hair damage caused by pollution and changing climatic conditions has led to a surge in demand for hair oils, as they are perceived as effective solutions for preventing dryness and enhancing hair volume. The market is further propelled by a shift towards organic and herbal hair oils, as consumers seek natural alternatives to chemical products, valuing the nourishment and benefits these oils provide for hair health.

The competitive landscape of the Indian hair oil market is marked by the presence of both local and global players, such as Unilever, Marico, Dabur, Emami, and Bajaj. These companies are actively engaging in product innovation and strategic mergers and acquisitions to maintain their market positions and cater to the diverse consumer base. The demand for hair oils is bolstered by the growing preference for natural and herbal ingredients, as well as the therapeutic benefits of oil massages, which offer relaxation and promote hair growth. Recent product launches and investments by key players, such as Bajaj Consumer Care and Marico, highlight the industry's focus on meeting consumer preferences and sustaining market dominance. As a result, the hair oil market in India is poised for continued expansion, reflecting both traditional practices and modern consumer trends.

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India Hair Oil Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Type

      1. 2.1.1 Coconut Oil

      2. 2.1.2 Almond Oil

      3. 2.1.3 Amla Oil

      4. 2.1.4 Castor Oil

      5. 2.1.5 Other Types

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Online Stores

      4. 2.2.4 Other Distribution Channels

India Hair Oil Market Size FAQs

The India Hair Oil Market size is expected to reach USD 1.79 billion in 2024 and grow at a CAGR of 5.80% to reach USD 2.38 billion by 2029.

In 2024, the India Hair Oil Market size is expected to reach USD 1.79 billion.

India Hair Oil Market Report Snapshots