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India Whey Protein Market Analysis

The India whey protein market size is expected to grow from USD 91.78 million in 2023 to USD 120.29 million by 2028, at a CAGR of 5.56% during the forecast period (2023-2028).

• India is one of the fastest developing nations globally. The food sector in the country has grown threefold during the past decade and is expected to follow the same trend over the next ten years. Functional food and beverages have gained immense popularity among the health-conscious Indian population.
• This trend in the country is one of the major drivers for the market's growth as whey protein is one such ingredient that is widely used in most functional products like healthy snack foods and ready-to-eat meals, among others. In particular, the whey protein market in India is majorly driven by factors like rising demand for dairy ingredients, consumer awareness towards a healthy diet, rising trend of the health club and fitness centers, an increasing percentage of older age people across the country, and keen interest of youngsters towards sports and nutrition.
• These factors are attracting manufacturers to launch products with different blends and increased whey protein content which is necessarily raising the need for whey protein ingredients. For instance, in February 2023, Fast&Up launched India's 1st clinically tested blend of plant and whey protein called Fast&Up Fusion Tech Protein. Such expanding applications of whey protein are increasing the market demand.
• Additionally, various other factors like nutritional values, ease of carrying, different flavors offered by manufacturers, and perishable nature make whey snacks a popular choice amongst not only health-conscious but millennials looking for quick snack options to full meals and older people looking for a protein-reach diet. Moreover, high-quality whey protein often improves the taste and texture of many food and beverage applications due to its clean, neutral taste, thus attracting more manufacturers to incorporate whey protein as an ingredient in their products. Besides these factors, lifestyle changes, the adoption of Western culture, growing health-conscious consumers, and increased consumer spending are expected to augment the market's growth during the forecast period.

India Whey Protein Industry Segmentation

Whey protein, also known as whey isolate, is a compound of proteins extracted from whey, a liquid material produced as a byproduct of cheese production. 

The Indian whey protein market is segmented by product type and application. By product type, the market is segmented into whey protein concentrate, whey protein isolate, and hydrolyzed whey protein. Based on application, the market is segmented into sports and performance nutrition, infant formula, and functional or fortified food. 

The market sizing has been done in value terms in USD and for volume terms in volume in tons for all the abovementioned segments.