Market Trends of Intelligent Apps Industry
This section covers the major market trends shaping the Intelligent Apps Market according to our research experts:
Media and Entertainment Industry to Grow Significantly
- The broadcast and media companies are actively seeking to extend their content reach to the right where it is needed. Also, with the increasing number of people subscribing to OTT platforms, manual tagging of content is close to impossible with the time, as they need to process the massive volume of data. Hence, companies are making efforts to deploy or develop intelligent applications for users with value-added experiences.
- Netflix has the largest internet traffic source with almost 15% of downstream traffic. In 2019, Netflix was edged out by HTTP Media Stream, which is an HTTP-based adaptive bitrate streaming communications protocol developed by Apple Inc. The streaming channel has the most subscribers among the top five OTT providers with 138 million till 2019.
- According to the Global Internet Phenomena Report published by Sandvine, HTTP Media Stream, Netflix, and YouTube are in the top 5 for downstream bandwidth in each region (Americas, EMEA, APAC) and they drive overall video consumption.
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North America Region to Witness Significant Growth
- North America region is one of the dominating regions for software development and innovation. Companies including Microsoft, Google, IBM, and Oracle are some of the major companies offering intelligent apps based in the region. Microsoft Corporation's Cortana is one of the best intelligent apps being used in daily lives. The app is a personal assistant app offering functionalities such as keeping track of important files and documents, setting reminders, etc.
- California-based GrayMeta is infusing its development platform with intelligent technology that analyses a customer's file systems on-premise and cloud with the help of computer vision and other AI services. The platform reduces the time consumption for manual review and tag content, resulting in increased process speed. With this development, the company has mentioned of reducing operational cost, as the cost is associated with the volume of computation used.
- Moreover, the smartphone manufacturers in the region are focusing on producing hardware components in accordance with the current trend for intelligent apps. For instance, the recently launched Apple iPhone SE is equipped with A13 Bionic chip for 5 trillion operations per second capacity, two ML accelerators on the CPU to balance performance and efficiency. The combination of A13 Bionic and iOS 13 has enhanced the intelligent app's capability in smartphones.
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