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Italy Aesthetic Devices Market Analysis

The Italy Aesthetic Devices Market is expected to register a CAGR of nearly 11.74% during the forecast period (2022 - 2027).

The cosmetic and aesthetic device manufacturers had to shut down the production and supply units due to the lockdown, that was imposed at the beginning of the COVID-19 outbreak. For instance, according to an article published by the European Journal of Dermatology, in May 2021, titled 'The impact of COVID-19 pandemic on dermatologic practice: Italian survey', it has been observed that 58% of routine clinical dermatological activity was reduced in Italy. Thus, COVID-19 significantly impacted the growth rate of the market over the pandemic phase.

Certain factors that are propelling the market growth are the rising number of aesthetic procedures in Italy and technological advancement in aesthetic devices. For instance, according to an article published by Plastic Reconstructive and Regenerative Surgery, in June 2022, titled 'National Breast Implant Registry in Italy. Competent authority perspective to improve patients' safety', it has been observed that 61.5% of the reconstructive procedures were performed in Italy between 25th March 2019 and the 31st August 2021. Additionally, as per the International Society of Aesthetic Plastic Surgery survey on Aesthetic/Cosmetic procedures in 2020, it has been found that about 245,400 surgical procedures and 585,468 non-surgical procedures were performed in Italy in 2020. Also, from the same source, under the face and head surgical segment 37,956 eyelid surgery procedures, 22,452 rhinoplasties, and 17,736 fat graftings (face) procedures were performed, in Italy, in 2020. Furthermore, from the same source, the most common surgical procedure performed in Italy, in 2020, was 39,276 breast augmentations.

The concern of people about their appearance is gradually on a rise, in the country. Thus, there is an increase in the number of cosmetic surgeries performed, annually. Although the rate of increase is not much high, the fact remains that people are getting more concerned with their appearance, especially with the increasing standard of living.

In addition, the rising geriatric and obese population coupled with rising awareness about aesthetic procedures among the population is also contributing to the market growth. For instance, according to the 2022 statistics published by the United Nations Population Fund, in Italy, a large proportion of the living population is aged 15-64 and accounts for 64% in 2022. In addition, as per the same source, 24% of the population is aged 65 years and above in 2022. Additionally, as per the 2022 statistics published by World Obesity, 12.9% of men and 10.7% of women were obese in Italy, in 2020. Thus, the rising geriatric population and obese population are expected to increase the demand for aesthetic procedures such as facelifting, anti-aging procedures, and liposuction, respectively, which is further expected to boost the demand for aesthetic devices in the country, thereby propelling the market growth.

Thus, owing to the abovementioned factors, the market is expected to project growth over the forecast period.However, the social stigma and ethical concerns, and poor reimbursement scenarios are expected to restrain the market growth over the forecast period.

Italy Aesthetic Devices Market Trends

This section covers the major market trends shaping the Italy Aesthetic Devices Market according to our research experts:

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Italy Aesthetic Devices Industry Segmentation

As per the scope of this report, aesthetic devices refer to all medical devices that are used for various cosmetic procedures, which include plastic surgery, unwanted hair removal, excess fat removal, anti-aging, aesthetic implants, and skin tightening, which are used for beautification, correction, and improvement of the body. Aesthetic procedures include both surgical and non-surgical procedures. The surgical procedure includes liposuction, breast implants, facelifts, radiofrequency, and other related procedures. The non-surgical procedures include chemical peel, non-surgical liposuction, and skin-tightening procedures. The Italy Aesthetic Devices Market is segmented by Type of Device (Energy-based Aesthetic Device and Non-energy-based Aesthetic Device), Application (Skin Resurfacing and Tightening, Hair Removal, Breast Augmentation, and Other Applications), and End User (Hospital, Home Settings, and Other End-users). The report offers the value (in USD million) for the above segments.