Market Size of Italy Plant Protein Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 214.10 Million |
| Market Size (2029) | USD 267.10 Million |
| CAGR (2024 - 2029) | 4.52 % |
| Fastest Growing Market | Food and Beverages |
| Largest Market | Supplements |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Italy Plant Protein Market Analysis
The Italy Plant Protein Market size is estimated at USD 214.10 million in 2024, and is expected to reach USD 267.10 million by 2029, growing at a CAGR of 4.52% during the forecast period (2024-2029).
- More environmentally sustainable and health-conscious consumers are turning to plant-based protein sources as an alternative to animal products. To increase their appeal to customers, the food industry is consistently trying to create new plant-based products that taste and feel like traditional animal-based foods.
- Moreover, there is an increase in consumers' inclination towards protein-rich food products. Therefore, manufacturers are launching innovative plant-protein products to address the changing needs of the industry. For instance, in April 2021, Ingredion Inc. launched two new ingredients under its plant-based pea protein segment. It launched Vitessense Pulse 1853 Pea Protein Isolate and Purity P 1002 Pea Starch, which are 100% sustainably sourced from North American farms.
- Additionally, the increase in demand for plant protein may also be attributed to government initiatives and public health campaigns that support sustainable and healthy eating. As a result, companies are opting for mergers and acquisitions as strategies to increase their market share and product presence.
- For instance, in February 2021, DuPont's Nutrition & Biosciences and the ingredient company IFF announced their merger. The combined company stated that it will continue to operate under the name IFF. The complementary portfolios give the company leadership positions within a range of ingredients, including soy protein. Thus, all the factors act as major market drivers for the Italian plant protein market.
Italy Plant Protein Industry Segmentation
Plant proteins are defined as proteins that are derived from plant sources.
The Italian plant protein market is segmented into protein type and end user. Based on protein type, the market is segmented into hemp protein, oat protein, pea protein, potato protein, rice protein, soy protein, and wheat protein. Based on end-users, the market is segmented into animal feed, personal care and cosmetics, food and beverages, and supplements. Based on food and beverages, the market is further segmented into bakery, beverages, breakfast cereals, condiments/sauces, dairy and dairy alternative products, RTE/RTC food products, and snacks. Based on supplements, the market is further segmented into baby food and infant formula, elderly nutrition and medical nutrition, and sport/performance nutrition.
For each segment, the report offers the market size in value terms in USD and volume terms in tons for all the abovementioned segments.
| Protein Type | |
| Hemp Protein | |
| Oat Protein | |
| Pea Protein | |
| Potato Protein | |
| Rice Protein | |
| Soy Protein | |
| Wheat Protein | |
| Other Plant Protein |
| End-User | |||||||||||
| Animal Feed | |||||||||||
| Personal Care and Cosmetics | |||||||||||
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Italy Plant Protein Market Size Summary
The Italy plant protein market is experiencing a notable shift as consumers increasingly favor environmentally sustainable and health-conscious alternatives to animal products. This trend is driving the food industry to innovate and develop new plant-based products that mimic the taste and texture of traditional animal-based foods. The growing consumer interest in protein-rich diets is prompting manufacturers to introduce innovative plant-protein products, such as those launched by Ingredion Inc. The market is further bolstered by government initiatives and public health campaigns promoting sustainable eating, encouraging companies to pursue mergers and acquisitions to expand their market presence. The food and beverage sector, particularly meat and dairy alternatives, is a significant application area for plant proteins, with pea proteins gaining popularity due to their rehydration, neutral taste, and texturizing properties.
Soy protein remains dominant in the plant protein market due to its high protein content and versatility across various sectors. The food and beverage segment, driven by the demand for meat and dairy alternatives, is a major contributor to market growth. The increasing awareness of protein-rich diets and the adoption of healthier choices are further propelling the market. The fragmented nature of the market sees major players like Costantino & C. SPA, Archer Daniels Midland Company, and DuPont de Nemours Inc. introducing innovative plant-based ingredients to meet evolving consumer needs. Recent product innovations, such as Roquette Fr鈭毬畆es' organic pea protein isolates and Nutralys range, highlight the ongoing efforts to cater to the growing demand for plant proteins in Italy.
Italy Plant Protein Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.1.1 Growing Innovation in Food and Beverage Industry especially in Vegan Meat Alternatives
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1.1.2 Increasing Inclination Towards Plant-based Food and Beverage Products
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1.2 Market Restraints
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1.2.1 Competition from Substitute Products Available at Affordable Prices
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1.3 Porter's Five Forces Analysis
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1.3.1 Bargaining Power of Suppliers
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Threat of New Entrants
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. Market Segmentation
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2.1 Protein Type
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2.1.1 Hemp Protein
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2.1.2 Oat Protein
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2.1.3 Pea Protein
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2.1.4 Potato Protein
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2.1.5 Rice Protein
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2.1.6 Soy Protein
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2.1.7 Wheat Protein
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2.1.8 Other Plant Protein
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2.2 End-User
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2.2.1 Animal Feed
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2.2.2 Personal Care and Cosmetics
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2.2.3 Food and Beverages
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2.2.3.1 Bakery
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2.2.3.2 Beverages
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2.2.3.3 Breakfast Cereals
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2.2.3.4 Condiments/Sauces
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2.2.3.5 Confectionery
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2.2.3.6 Dairy and Dairy Alternative Products
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2.2.3.7 Meat/Poultry/Seafood and Meat Alternative Products
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2.2.3.8 RTE/RTC Food Products
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2.2.3.9 Snacks
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2.2.4 Supplements
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2.2.4.1 Baby Food and Infant Formula
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2.2.4.2 Elderly Nutrition and Medical Nutrition
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2.2.4.3 Sport/Performance Nutrition
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Italy Plant Protein Market Size FAQs
How big is the Italy Plant Protein Market?
The Italy Plant Protein Market size is expected to reach USD 214.10 million in 2024 and grow at a CAGR of 4.52% to reach USD 267.10 million by 2029.
What is the current Italy Plant Protein Market size?
In 2024, the Italy Plant Protein Market size is expected to reach USD 214.10 million.
