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Jeans Market Analysis

The Jeans Market is expected to register a CAGR of 4.18% during the forecast period.

Continued product innovation and rising incomes around the world are expected to fuel jeans sales. Bell bottoms, boot cut, high rise, cropped, skinny, tapered, and normal fit jeans are just some of the options out there. It is expected that these factors may increase the demand for jeans. The impact of social media platforms on culture is also expected to fuel market growth. For instance, according to International Telecommunication Union (ITU), as of 2022, the estimated number of internet users worldwide was 5.3 billion. The increasing clothing industry, driven by the introduction of premium and branded items, is also likely to have a major influence on the growth of the jeans market.

Over the coming years, the major factors propelling the growth of the market include the globalization of fashion trends, changing consumer lifestyles, and the growing preference for high-end and premium design labels among the middle-class population. For instance, in August 2021, Nudie Jeans Co. launched new denim jeans for women named Lofty Lo. The Lofty Lo is a casual straight fit with a high waist that is both traditional and modern. As a result, the company created feminine denim that is both comfortable and fashionable. With the growing customization trend, players started designing customized jeans to increase their customer base and increasing their sales. Due to consumers' shifting lifestyles, like paying extra attention to the latest trend, the key players are expected to achieve a competitive advantage through customization. Additionally, the strategic collaborations among players in the denim jeans industry are the key factors contributing to the growth of the market studied. For instance, denim mills collaborate with jeans brands to achieve strategic objectives that are mutually beneficial.

Jeans Industry Segmentation

Jeans are trousers or pants that are made from denim or dungaree cloth. The report's scope includes the different types of jeans offered in the market for men, women, and kids. The scope of the jeans market includes segmentation of the market into end-user, category, distribution channels, and geography. By end users, the market is segmented into men, women, and children. The market is also divided according to the category, which includes mass and premium. The market is segmented based on the distribution channel, including specialty stores, supermarkets/hypermarkets, online retail stores, and other distribution channels. Moreover, the study involves the global analysis of the main regions, such as North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts are based on value (in USD million).