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Ketogenic Diet Food Market Analysis

The Ketogenic Diet Food Market size is estimated at USD 12.19 billion in 2024, and is expected to reach USD 15.67 billion by 2029, growing at a CAGR of 5.16% during the forecast period (2024-2029).

Because of the COVID-19 pandemic, people's working styles changed. Many countries developed work-from-home cultures.Because of this, the prevalence of obesity, cardiovascular diseases, high blood pressure, and many more chronic diseases started to rise among people. The ketogenic food market is going to grow over the long term owing to increased awareness among people about their health and fitness. Following the keto diet can have plenty of benefits, like helping with weight loss, reducing migraines, improving heart health, reducing cholesterol, and many more. Due to all these benefits known to consumers, the market is expected to grow over the long term.

Furthermore, online food delivery services and e-commerce websites are growing all over the world owing to their convenience. As a result, consumers have more food options and selections. Especially among millennials, keto diets are very popular as they give more energy with less calorie intake, which eventually helps with weight management. Athletes and sports enthusiasts are also shifting to a ketogenic diet in order to stay fit and active for a longer period of time. Therefore, the increasing need for the keto diet among consumers is paving the way for manufacturers to introduce keto products, particularly supplements and snacks that deliver on the high-fat, low-carb formula, especially with added nutrients and vitamins, which are often lacking in a keto diet. Several market players are launching products and ingredients to support the keto food market. For instance, in June 2022, King Arthur Baking Co. launched a new collection of keto-friendly baking mixes. The keto mixes, which are made using non-GMO certified ingredients, are available in a yellow cake mix, a chocolate cake mix, an all-purpose muffin mix, and a pizza crust mix. Each mix has 2 grams or less of net carbs per serving and no added sugar.

Ketogenic Diet Food Industry Segmentation

Keto is short for ketogenic, referring to a diet or food that is low in carbohydrates but high in protein. While originating as a medical diet, it is popularly associated with weight loss. It also helps in boosting metabolism, reducing appetite, and improving the balance of the gut. The report on ketogenic diet food is segmented by product type into supplements, beverages, snacks, and other product types. By distribution channel, the market is segmented into supermarkets, hypermarkets, pharmacies, drug stores, specialty stores, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).