Market Trends of Latin America Home Textiles Industry
Bed Linen Segment is Holding the Large Market Share
Bed Linen is the leading and the largest category in the home textiles market in Latin America with naturally found raw materials extensively being used to manufacture numerous designs and patterns in the bedsheets and bedspreads used across the region. Cotton remains the primary material for making bed and bath textiles in the region. However, very recently there has been a growing demand for linen with eco-friendly materials. Demand for home textiles that have unique and superior home textiles such as stain repellent, quick-drying or wrinkle-free is increasing in the region. Traditional blankets and bedsheets ate replaced by duvets and duvet covers that are washable are highly preferred by the consumers in the market.
Online Distribution Channel is Expected to Register the Highest Growth
Leading urbanization is also anticipated to lead to the use of e-commerce in the buying of home textiles in the market as more people get urbanized, they tend to use more technology. With an aim to reach out to a wide consumer base, companies are tying up with online retailers, as well as introducing their own e-portals. For instance, Alibaba had tied up with the five leading home textile companies. In another instance, Tmall.com tied up with Fauna, Mendale, Luolai, Shuixing, and Beyond. Welspun India launched an online portal a few years back, which covers a variety of beds, baths, and carpet products.
