Market Trends of Mattress Industry
This section covers the major market trends shaping the Mattress Market according to our research experts:
Rapidly Increasing Mattress Sales through Online Retailers
Today, consumers are more comfortable making big purchases over the internet, which is constantly changing the way people think about buying durable consumer products such as mattress. Internet penetration across the globe has recorded an average of 56.8% in March 2019. By selling directly to the consumers, the companies eradicate the middlemen and control costs by avoiding sales commissions and showroom fees. Online mattress retailers have tried to overcome consumer hesitation of ending up buying damaged or undesired product by offering free returns within a window that can be as long as three months, and it’s working to the extent that the online mattress space is growing.
Economic factors in the Country are Supporting the Growth of Mattress in India
Rising household spending, growth in real estate and hospitality sectors and booming population rate are driving the market growth of the mattress market in India. The Indian startup companies are also contributing to the growth of the mattress market, like these, such as Oyo Rooms, Fab Hotels are opening budget hotels, which can be booked online. Thus, increasing the applicability of mattresses in their low cost or affordable hotels. The growth of the country's tourism and hospitality industries has witnessed strong growth in the past couple of years (According to an Article published by Pacific Asia Travel Association). This, in turn, has strongly accelerated the demand for mattresses across the region, resulting emergence of many small scale local players
