Market Trends of Middle East & Africa Hair Conditioner Industry
This section covers the major market trends shaping the MEA Hair Conditioner Market according to our research experts:
Growing Inclination towards Premium Hair Care Products
Premium hair care brands, like, Aveda and Balmain, have set up shops in Middle Eastern countries to offer premium products to consumers. Expats and consumers in this region are increasingly opting for premium hair care products regardless of their cost because of the multiple advantages it offers. In addition, premium natural hair care products are also increasingly being preferred by consumers owing to the growing awareness against the use of chemicals., which in turn boosting the hair conditioner mar
Growing trend of Online Shoppoing
Consumers in the region are becoming increasingly dependent on online retail websites for buying products. This has been bolstered by Amazon's purchase of Souq.com, the Middle East's largest online retailer, and Mohamed Alabbar's forthcoming launch of his e-commerce venture Noon.com. Online shopping in the UAE is no longer solely the leisure habit of the country's white-collar workforce. Further, the demand for products being sold on e-commerce is on the rise because of the efficiency and range of products being offered. This, coupled with the rising demand for hair care products, has seen an increasing number of vendors offering products through e-commerce platforms.
