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MEA Active & Intelligent Packaging Market Analysis

The Latin America Active and Intelligent Packaging market is expected to register a CAGR of 5.2% over the forecast period (2021 - 2026). Since most countries are under lockdown and even post-COVID-19, people will be afraid to go out shopping, keeping social distancing in mind. As a result, there will be an increase in online purchasing. Until now, online buying of groceries was only limited to cosmopolitan or metro cities, but soon, it will be a preferred mode of buying in small cities and towns. This is further anticipated to witness a rise in the packaging sector and boost the development of active and intelligent packaging.

• Intelligent packaging is enabled to sense and measure some variables of the food that it encloses or the environment in which it is kept. This feature enables it to inform the stakeholders (manufacturer, retailer, and consumer) of the state of the food through measured properties.
• An intelligent packaging system contains smart devices that are small, inexpensive labels or tags, capable of acquiring, storing, and transferring information about the parameters, functions, and properties of the food contained inside the package.
• Active packaging absorbs food chemicals derived from the food or the environment within the packaging that surrounds the food or releases substances, such as preservatives, antioxidants, and flavoring, into the food or the food's surrounding environment.
• However, safety concerns related to the adoption of sachet-type oxygen scavenging in food, such as accidental ingestion of the sachet by consumers and spill/leak of the sachet contents into food, can be harmful. They are the major factors challenging the growing use of oxygen scavengers in the market.
• The average Egyptian's interest in food and the curiosity to experience unfamiliar cuisines has led to an increase in the number of food outlets. However, due to increasing fresh food prices and decreasing disposable income, people are shifting toward consuming frozen foods. This shift in trend may boost the expansion of the market studied.
• The per capita income in Qatar is increasing, thus raising the purchasing power, which is driving the expansion of the packaging sector. The increasing demand for packaged products, as an outcome of changing lifestyles, and the demand from manufacturers for longer shelf life are driving the growth of the market studied.
• Moreover, the governments' strict regulations with regard to food packaging and safety standards are one of the few other factors aiding the growth of the packaging market in Qatar. Active and intelligent packaging is also being altered to cater to the needs of fast-food consumers, who are rapidly moving toward packaged food.

MEA Active & Intelligent Packaging Industry Segmentation

Active and intelligent packaging involves the use of permitted additives in packaging films, or within packaging containers, for the maintenance and extension of product shelf life. Active packaging allows packages to interact with food and the environment and plays a dynamic role in food preservation. The Middle East and Africa Active and Intelligent Packaging Market is Segmented by Type (Active Packaging, Intelligent Packaging), By End-User Vertical (Food, Beverage, Healthcare, Personal Care), and by Country.