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MEA E-Commerce Footwear Market Analysis

The Middle East and Africa e-commerce footwear market was valued at USD 2.89 billion for the current year and is expected to register a CAGR of 8.35% over the next five years.

• One of the main factors propelling the e-commerce footwear business is the increased desire for stylish, trendy, yet comfortable footwear across all age groups coupled with the convenience of purchasing these products through various sales channels, including a wide selection of products available online, time-saving perspective, user-friendly online shopping portals, hassle-free online payments, and in-home delivery, from third-party online stores and e-commerce players, which has aided the market's rise in terms of value sales.
• Also, the industry has been mostly driven by the emergence of sports-specific footwear for sports like football, cricket, basketball, and golf. For instance, in May 2023, Duca del Cosma South Africa, the renowned luxury golf footwear brand, launched its new range of golf shoes. The company claims the new range of golf shoes has waterproofing technology, high-performance spikeless outsoles, and advanced cushioning systems, which provide comfort and support to the customers. The 2023 golf shoe collection from Duca del Cosma South Africa is offered for sale on the company's website as well as in a selection of pro shops across the country.
• Also, established enterprises and large corporations are moving towards Internet commerce due to the decreased cost of communication and infrastructure. E-commerce makes it possible for the company to communicate with customers more effectively, increasing the firm's exposure. E-commerce is also fueled by online marketing platforms like Facebook, Instagram, and Google AdWords to attract more clients and save expenditure from costly television ads.
• Moreover, E-commerce platforms and retailers have been expanding their presence throughout the Middle East and Africa in response to this growing demand. To enhance the purchasing experience for consumers in the region, they have launched localized websites, mobile apps, and payment methods.
• Furthermore, important government bodies in several nations are actively encouraging sports participation to meet the country's health and wellness objectives. During the forecast period, this is anticipated to present attractive growth prospects for athletic footwear makers. For instance, in October 2022, the Saudi Sports for All Federation (SFA) launched a new fitness initiative to promote walking, running, and cycling in the Kingdom as part of efforts to build a more healthy and active society, which increases the demand for e-commerce footwear market during the forecast period.

MEA E-Commerce Footwear Industry Segmentation

Footwear is a term for garments that are worn on the feet and often provide protection from environmental hazards such as temperature changes and wear from different ground textures. Therefore, footwear in the form of shoes primarily serves to facilitate movement and reduce accidents.

The Middle East and Africa E-Commerce Footwear is segmented by product type, end-user, platform type, and country. By product type, the market is segmented into athletic footwear and non-athletic footwear. By end-user, the market is segmented into men, women, and kids/children. By platform type, the market is segmented into third-party retailers and the company's website. By country, the market is segmented into South Africa, the United Arab Emirates, and the Rest of the Middle East and Africa. 

For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).