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MEA Hair Care Market Analysis

The Middle East & Africa Hair Care Market size is estimated at USD 5.23 billion in 2024, and is expected to reach USD 6.47 billion by 2029, growing at a CAGR of 4.35% during the forecast period (2024-2029).

• Some of the main concerns that everyone experiences include dandruff, dry and itchy scalp, hair loss, and dull hair. One of the most typical problems affecting the hair and scalp is dandruff. Customers widely use anti-dandruff shampoos to cure dandruff. As pyrithione zinc has anti-fungal properties, it is frequently used in anti-dandruff shampoos. Natural components, including tea tree oils, neem, basil, rosemary, lemon, and cedarwood, are becoming increasingly popular in anti-dandruff shampoos.
• In the meantime, the Middle Eastern region witnessed an increasing demand for natural and organic products due to the rise in consumer awareness about the harmful effects of certain compounds, such as paraben and aluminum compounds, present in hair care products. This has increased the demand for safe, natural, and organic shampoos, conditioners, hair oils, and hair masks, among others, in recent times. The purchases are based on the product's efficacy, long-lasting protection, and clinical properties.
• The demand for hair care products in the Middle Eastern region is mainly due to an increase in the young and aspirational populations who invest in grooming and appearance, primarily in maintaining their health. One of the key trends in the market includes hair care products that comply with the halal law, which is also becoming a global trend.
• Moreover, Gulf consumers prefer personalized products and services, further bolstering the market's growth studied by catalyzing the private-label and indigenous manufacturers to cater to this gap in the hair care industry and secure a position for themselves in the highly fragmented and intensely competitive industry.

MEA Hair Care Industry Segmentation

Haircare refers to the practices and products used to maintain the health, cleanliness, and appearance of hair. This can include various activities such as washing, conditioning, brushing, styling, and treating hair with various products. The goal of haircare is to keep hair healthy, strong, and looking its best.

The Middle East & African haircare market is segmented by type, distribution channel, and country. Based on product type, the market is segmented into shampoo, conditioner, hair loss treatment products, hair colorants, hair styling products, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience/grocery stores, specialty stores, pharmacies/drug stores, online channels, and other distribution channels. By geography, the market covers economies such as South Africa, the United Arab Emirates, Saudi Arabia, and the Rest of Middle East & Africa.

For each segment, the market sizing and forecasts have been done in value terms of USD million.