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MEA Home Care Packaging Market Analysis

The MEA Home Care Packaging Market size is estimated at USD 1.7 billion in 2024, and is expected to reach USD 2.39 billion by 2029, growing at a CAGR of 7.05% during the forecast period (2024-2029).

• The home care packaging market encompasses products designed for cleaning and hygiene. Low-cost packaging, convenience of use, and convenient storage have maintained key consumer trends throughout the assessment. Small pack sizes, which are more affordable to the whole customer base, have emerged as more appealing options for brand owners looking to acquire a competitive edge in the market.
• Plastic is one of the most used materials for home care product packaging. Home care packaging innovations have been numerous, particularly in laundry care, despite the industry’s modest growth. While sales and revenues stagnate in developed countries, developing markets are driving volume sales through small bottle sizes that make laundry detergent affordable. 
• Household products, such as dishwashing liquids, toilet cleaners, and floor-cleaning acids, are packaged in PET bottles. Companies are taking new packaging and labeling approaches to maintain the recyclability of their products. 
• Furthermore, South African consumers are expected to demand high-quality products with essential features like reliability and affordability. Consumers in this region usually opt for local or international brands depending on local lifestyles, customs, and affordability.
• A growing population typically leads to increased demand for home care products such as cleaning agents, laundry detergents, and personal care items. This necessitates corresponding growth in packaging to contain and distribute these products. According to the International Monetary Fund, The total population in Oman is expected to continuously increase between 2023 and 2028 by 0.9 million people (+17.68%).
• The Middle East and African home care packaging market faces challenges that can impact its growth and sustainability. One significant challenge is navigating through regulatory hurdles, which vary across the Middle East and Africa, often posing complexities related to packaging standards and environmental regulations. Additionally, the market contends with the unpredictability of fluctuating raw material prices, which can affect production costs and pricing strategies.

MEA Home Care Packaging Industry Segmentation

Home care packaging is used for products and supplies for cleaning, hygiene, and general household care. This type of packaging is designed to protect and preserve the contents while providing convenient and user-friendly access for consumers. The study tracks the consumption trends of home care packaging products in the Middle East and Africa. The study also takes into consideration the impact of geopolitical factors on homecare products of different materials based on the prevalent base scenarios and key themes.

The Middle East and African home care packaging market is segmented by material (plastic, paper, metal, and glass), product type (bottles, metal cans, cartons, jars, pouches, and others), products (dishwashing, insecticides, laundry care, toiletries, polishes, air care, and others), and country (the United Arab Emirates, Saudi Arabia, South Africa, and the Rest of the Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.