Market Share of Middle East and Africa Online Grocery Delivery Industry
The online grocery delivery industry in the Middle East and Africa has been rapidly changing and upgrading over the past few years. Market players are frequently launching new strategies. These players are investing more in R&D to understand the needs of the people in the region and make changes to their services. Additionally, these players are targeting tier-two cities in the region, as the market in big cities is getting saturated with many online food delivery services. The major strategy followed by these services is either collaborating with famous restaurants or acquiring small grocery delivery services in the region. A few of the prominent players in the region are InstaShop, Trolley Trading, El Grocer, Kibsons International LLC, and NRTC Fresh.
In January 2023, Deliveroo UAE introduced a brand new in-app round-up feature. The feature is designed to help its customers donate to communities in need throughout the UAE sub-region. The feature has been introduced in collaboration with licensed, local non-profit organizations. The first partner to benefit from these donations is said to be the Emirates Red Crescent. The program is a portion of Deliveroo's Full Life campaign, working to tackle the global food crisis.
MEA Online Grocery Delivery Market Leaders
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InstaShop
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Trolley Trading
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elgrocer
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Kibsons International LLC
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NRTC Fresh
*Disclaimer: Major Players sorted in no particular order
