Market Trends of Middle East Herbal Shampoo Industry
This section covers the major market trends shaping the Middle-East Herbal Shampoo Market according to our research experts:
Increased Preference For Herbal Products Owing to Functional Benefits
The growing preference for chemical-free products and the rising popularity of environmentally-sustainable products drive the demand for herbal shampoo in the region. The natural ingredients used in hair segments are amla, bhringaraj, reetha, hibiscus, neem, tulsi, shikakai, etc. When used as herbs, these ingredients give essential nutrition required by the hair for their healthier and stronger growth.
Furthermore, modern shampoos use silicone to compensate silky rich feel of the hair, but these are reported as hazardous to the environment, as they are not easily decomposed. However, the same silky texture is given by certain herbs, like hibiscus, that is nature friendly.
Premium Shampoos Emerging as New Splurge Worthy Segment
Backed by splendid economic state and high purchasing power of Middle Eastern consumers, the premiumization bandwagon has become more like a market driver than a trend in the region. The fad, which was initially pervasive in fashion products, has taken over the personal care industry, making herbal and botanical-based products its primary carrier.
Manufacturers are using this as a strategy to make their brand more appealing to consumers by personalizing it to meet their needs and emphasizing its superior quality or exclusivity. Moreover, it is distinctly feasible for manufacturers to turn an Ayurvedic- or herbs-derived shampoo into a highly luxurious and better product, making consumers believe that it can enhance their hair health.
