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Mobile Application Testing Services (MATS) Market Analysis

The Mobile Application Testing Services Market size is estimated at USD 6.56 billion in 2024, and is expected to reach USD 16.71 billion by 2029, growing at a CAGR of 17.38% during the forecast period (2024-2029).

There are a variety of hardware, software, and network configurations within the mobile device ecosystem. Furthermore, the task itself is tiring and presents exceptional challenges regarding quality assurance strategy and testing due to the continuous availability of new technologies and browsers and the release of operating system versions. Demand has been significantly influenced by the availability of various types and generations of cell phones on the market. The applications should work and run at the optimal level.

• The competition between application developers across relevant app stores is influencing the market. Direct and transparent feedback on reviews in the App Store has generated increased demand for high-quality mobile applications and an enhanced user experience.
• In strategic collaboration, few players focus their attention on becoming visible and expanding into new markets. For example, Applitools, a leading developer of following-generation test automation solutions, announced a partnership with Sogeti, a Capgemini Group company, on the state of artificial intelligence in the quality engineering report last year. Applitools uses VisualAI and Ultrafast Test Cloud to provide a next-generation test automation platform.
• The major factors considered for using MAT services are reduced time to market, lower budget and availability of quality assurance materials, and an emphasis on user experience design. Over the last ten years, there has been a marked rise in the market for measurement tools related to application quality and user experience on Mobile App Store ecosystems.
• Developers constantly develop new features and increments of ready-to-use software under a lean and agile development approach. Small businesses were trying to take advantage of the huge business opportunities associated with cellular devices.
• The user problems and challenges associated with the Internet of Things apps require testing. For instance, an Internet of Things device cannot be connected to a mobile application. The sensor doesn't send data, the application isn't installed on your device, and you always get an app crash.

Mobile Application Testing Services (MATS) Industry Segmentation

Mobile application testing service allows the application developer to test and interact with the Android and iOS simultaneously or other platform apps, along with web and hybrid apps, on many devices. It also allows the developers to reproduce issues on a device in real time. The application developer can view logs, videos, screenshots, and performance data to pinpoint and fix problems and improve the quality before releasing the app. It enables fast development-to-market time and addresses issues impacting end-user adoption.

The mobile application testing services (MATS) Market is segmented by application type (native, web, hybrid), end-user industry (gaming, travel and tourism, BFSI, retail, healthcare), and geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa).

The market sizes and forecasts are provided in terms of value (USD) for all the above segments.