Market Size of Mobile Protective Cases Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 26 Billion |
| Market Size (2029) | USD 33.70 Billion |
| CAGR (2024 - 2029) | 5.33 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | Asia-Pacific |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Mobile Phone Protective Cover Market Analysis
The Mobile Protective Cases Market size is estimated at USD 26 billion in 2024, and is expected to reach USD 33.70 billion by 2029, growing at a CAGR of 5.33% during the forecast period (2024-2029).
Innovation in the product line in terms of extra protective features such as shockproof cases is anticipated to create an opportunity for the global market in the future. Rising demand from youth for mobile cases and covers with striking designs is a key factor fueling demand in the market. Many smartphone brands are focusing on design features with high protective strength as millennials are more attracted to design covers. In Asian countries like China, Japan, and India, customized cases are in vogue. The market players are launching cases according to consumer requirements. For instance, in April 2022, OtterBox launched new cases for the iPad Air (5th generation). The cases were introduced as part of the Symmetry Series 360 Elite.The cases were made of spring-inspired colors like orange and pink.
The market is being driven by a big drop in the average selling price of smartphones, which gives consumers more options in the form of different smartphone models in different price ranges. Furthermore, due to the adoption of an open-source operating system (OS) by mobile phone makers, competitors are reducing their prices to gain sales. With a low selling price, more customers are being influenced to purchase a phone, eventually increasing the sale of protective covers. Furthermore, online websites like Amazon, Flipkart, Yahoo, and many other shopping sites also have multiple options for mobile cases, as well as discounts and offers on the products, which is why people are buying the cases at cheap prices with good quality material.
Mobile Phone Protective Cover Industry Segmentation
Mobile phone protective cases are designed to attach to or grip a mobile phone and are well-accepted and fashionable accessories for various phones (including smartphones). The mobile protective cases market is segmented by product type into black plate cases, folio cases, and other case types; by category into mass and premium; by distribution channel into online retail and offline retail; and by geography into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD billion).
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| Black Plate Cases | |
| Folio Cases | |
| Other Case Types |
| Category | |
| Mass | |
| Premium |
| Distribution Channel | |
| Online Retail | |
| Offline Retail |
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Mobile Protective Cases Market Size Summary
The mobile phone protective cases market is poised for significant growth, driven by innovation and rising consumer demand for stylish and functional designs. As smartphone brands increasingly focus on high-protective strength features, the market is witnessing a surge in demand, particularly among millennials who favor striking designs. The trend of customized cases is gaining traction in Asian countries like China, Japan, and India, where consumers are seeking personalized options. The market's expansion is further supported by the decreasing average selling price of smartphones, which encourages more consumers to purchase mobile devices and, consequently, protective cases. Online retail platforms such as Amazon and Flipkart are also contributing to market growth by offering a wide range of mobile cases at competitive prices, often accompanied by discounts and promotions.
The demand for rugged phone cases is on the rise, especially in regions like the United States, where smartphone sales are increasing. Manufacturers are responding by launching advanced protective cases, such as OtterBox's waterproof cases, which offer comprehensive protection against water, drops, dust, and dirt. The Asia-Pacific region presents a substantial opportunity for market players due to the growing adoption of smartphones and tablets, driven by factors like increased internet penetration and rising disposable incomes. The market is highly competitive, with numerous players like Spigen Inc., Urban Armor Gear, and OtterBox vying for market share. These companies are investing heavily in research and development to meet evolving consumer demands and are actively pursuing mergers and acquisitions to expand their market presence.
Mobile Protective Cases Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Overview
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1.2 Market Drivers
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1.3 Market Restraints
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1.4 Industry Attractiveness - Porter's Five Forces Analysis
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1.4.1 Threat of New Entrants
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1.4.2 Bargaining Power of Buyers/Consumers
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1.4.3 Bargaining Power of Suppliers
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1.4.4 Threat of Substitute Products
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1.4.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Black Plate Cases
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2.1.2 Folio Cases
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2.1.3 Other Case Types
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2.2 Category
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2.2.1 Mass
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2.2.2 Premium
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2.3 Distribution Channel
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2.3.1 Online Retail
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2.3.2 Offline Retail
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2.4 Geography
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2.4.1 North America
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2.4.1.1 United States
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2.4.1.2 Canada
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2.4.1.3 Mexico
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2.4.1.4 Rest of North America
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2.4.2 Europe
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2.4.2.1 Germany
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2.4.2.2 United Kingdom
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2.4.2.3 France
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2.4.2.4 Russia
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2.4.2.5 Spain
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2.4.2.6 Italy
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2.4.2.7 Rest of Europe
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2.4.3 Asia-Pacific
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2.4.3.1 India
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2.4.3.2 China
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2.4.3.3 Japan
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2.4.3.4 Australia
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2.4.3.5 Rest of Asia-Pacific
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2.4.4 South America
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2.4.4.1 Brazil
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2.4.4.2 Argentina
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2.4.4.3 Rest of South America
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2.4.5 Middle East and Africa
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2.4.5.1 United Arab Emirates
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2.4.5.2 South Africa
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2.4.5.3 Rest of Middle East and Africa
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Mobile Protective Cases Market Size FAQs
How big is the Mobile Protective Cases Market?
The Mobile Protective Cases Market size is expected to reach USD 26 billion in 2024 and grow at a CAGR of 5.33% to reach USD 33.70 billion by 2029.
What is the current Mobile Protective Cases Market size?
In 2024, the Mobile Protective Cases Market size is expected to reach USD 26 billion.
