Market Size of Motorhome Industry
Study Period | 2020 - 2029 |
Market Size (2024) | USD 13.17 Billion |
Market Size (2029) | USD 20.25 Billion |
CAGR (2024 - 2029) | 9.00 % |
Fastest Growing Market | North America |
Largest Market | North America |
Market Concentration | Medium |
Major Players*Disclaimer: Major Players sorted in no particular order |
Motorhome Market Analysis
The Motorhome Market size is estimated at USD 13.17 billion in 2024, and is expected to reach USD 20.25 billion by 2029, growing at a CAGR of 9% during the forecast period (2024-2029).
The COVID-19 outbreak had a mixed effect on the motorhome industry. Camping in motorhomes can be seen as one of the safest vacations during and post-pandemic period as one can travel independently with living, sleeping, cooking, and sanitary options, which is similar to living at home. Moreover, motorhome manufacturers provide comfort, luxury, and optimal energy efficiency in the vehicles for the customers. Therefore, the motorhome market began to gain traction as campers began to prefer safer motorhome vacations, and growth is expected to continue in the coming years. For instance,
- In January 2022, Entegra coach launched the Entegra Class B motorhome built on the Mercedes Benz Sprinter 4X4 platform.
Over the long term, rapidly increasing demand for comfortable travel and accommodation of large passenger groups will fuel the adoption of Motorhomes across the globe. The shift in consumer preference from conventional holiday packages to road trips drives the market demand for towable and motorized recreational vehicles. Further, implementing stringent vehicle emission regulations encourages consumers to switch to electric and hybrid recreational vehicles, augmenting the market size. For instance,
- In August 2022, The Crosscamp Flex, which is based on an Opel Zafira-e Life, was the most recent model on the horizon. It debuted at the Caravan Salon 2022 in Düsseldorf, Germany, and sales will begin in 2023. The electric Crosscamp Flex is powered by a 75-kilowatt-hour battery and has a WLTP driving range of 200 miles.
Motorhomes have the added benefit of lowering excursion costs when compared to other common get-away activities. The previously mentioned benefits have been driving market interest in motorhomes in recent years, and this is likely to continue in the future. The high rental cost of motorhomes, on the other hand, is expected to limit the market growth.
North America will hold a significant share of the global motorhome market in 2021, owing to an increasing number of motorhome-owning households (mostly millennials) and rising demand for motorhome rentals in the region.
- In March 2021, Rev Recreation Group (RRG) introduced the new diesel-powered luxury motor coach 2021 American Dream 39RK to add the luxury factor into recreational vehicles.
Motorhome Industry Segmentation
A motorhome is a large motor vehicle designed to be lived in while traveling. It has all the basic amenities, like cooking equipment, one or more beds, and often even a toilet.
The Motor Home Market has been segmented by Type (Class A, Class B, and Class C), End-User (Fleet Owners and Direct Buyers), and Geography (North America (United States, Canada, and Rest of North America), Europe (Germany, United Kingdom, France, Italy, and Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), South America (Brazil, Argentina, and Rest of South America), and Middle-East and Africa (United Arab Emirates, Saudi Arabia, South Africa, and Rest of Middle-East and Africa )). The report offers market size and forecast for all the above segments in Value (USD billion).
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Motorhome Market Size Summary
The motorhome market is poised for significant growth, driven by a shift in consumer preferences towards safer and more independent travel options, particularly in the wake of the COVID-19 pandemic. The appeal of motorhomes as a comfortable and luxurious mode of travel, combined with their energy efficiency, has led to increased demand. This trend is further supported by the growing interest in road trips over traditional holiday packages, as well as the push towards electric and hybrid vehicles due to stringent emission regulations. The market is also benefiting from the rising number of high net worth individuals and increased per capita income, which is fueling spending on recreational activities like traveling and camping. The introduction of innovative models and features, such as mobile applications for vehicle management and electric powertrains, is enhancing the attractiveness of motorhomes.
North America is expected to maintain a substantial share of the global motorhome market, with the United States leading as a major manufacturing hub. The region's growing number of motorhome-owning households, particularly among millennials, and the rising demand for rentals are key factors driving market expansion. The competition among manufacturers has intensified, with major players like Thor Industries, Winnebago Industries, and Forest River focusing on product innovation and strategic acquisitions to consolidate their market position. The market's growth is also supported by the increasing adoption of motorhomes by younger generations and the availability of attractive financing options. As the market evolves, the integration of technological advancements and the development of electric motorhomes are expected to play a crucial role in shaping the future landscape of the motorhome industry.
Motorhome Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Industry Attractiveness - Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION (Market Size Value in USD Billion)
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2.1 By Type
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2.1.1 Class A
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2.1.2 Class B
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2.1.3 Class C
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2.2 By End-User
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2.2.1 Fleet Owners
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2.2.2 Direct Buyers
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2.3 By Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Rest of North America
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2.3.2 Europe
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2.3.2.1 Germany
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2.3.2.2 United Kingdom
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2.3.2.3 France
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2.3.2.4 Italy
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2.3.2.5 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 India
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2.3.3.2 China
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2.3.3.3 Japan
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2.3.3.4 South Korea
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle-East and Africa
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2.3.5.1 United Arab Emirates
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2.3.5.2 Saudi Arabia
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2.3.5.3 South Africa
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2.3.5.4 Rest of Middle-East and Africa
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Motorhome Market Size FAQs
How big is the Motorhome Market?
The Motorhome Market size is expected to reach USD 13.17 billion in 2024 and grow at a CAGR of 9% to reach USD 20.25 billion by 2029.
What is the current Motorhome Market size?
In 2024, the Motorhome Market size is expected to reach USD 13.17 billion.