Market Trends of North America Agar Industry
This section covers the major market trends shaping the North America Agar Market according to our research experts:
Confectionery Holds a Prominent Share in the Market
Owing to the multifunctional properties served by the ingredient to the confectionery products, primarily effectuating organoleptic perception and texture attributes of products such as candies and chocolates, the industry remains the largest consumer for food-grade agar among other application segments. Acknowledging the diverse application and future potential in the market, manufacturers are heavily investing in research and development to come up with innovative products or technology, in order to claim the exceptional contribution in the market.
The United States Drives the Regional Market
The United States owing to its larger consumer base and heavy consumption holds the largest share in the regional market. Moreover, the growing vegan population in the country is another factor driving consumers from animal-based gelatin to plant-sourced agar while formulating food and beverage food products. According to Top Trends in Prepared Foods in 2017 report, 6% of the U.S. population now identifies as a vegan. Apart from this, the health benefits of agar are a major driving factor for the market. It improves bone health, reduces anxiety, maintains hearth health, improves satiety, and minimizes the feelings of hunger.
