North America Alfalfa Seed Market Size
| Icons | Lable | Value |
|---|---|---|
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Study Period | 2017 - 2030 |
|
Market Size (2024) | USD 317.7 Million |
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|
Market Size (2030) | USD 414.7 Million |
|
Largest Share by Breeding Technology | Hybrids |
|
|
CAGR (2024 - 2030) | 4.54 % |
|
Largest Share by Country | Canada |
|
|
Market Concentration | Medium |
Major Players |
||
|
||
|
*Disclaimer: Major Players sorted in alphabetical order. |
North America Alfalfa Seed Market Analysis
The North America Alfalfa Seed Market size is estimated at 317.7 million USD in 2024, and is expected to reach 414.7 million USD by 2030, growing at a CAGR of 4.54% during the forecast period (2024-2030).
317.7 Million
Market Size in 2024 (USD)
414.7 Million
Market Size in 2030 (USD)
4.63 %
CAGR (2017-2023)
4.54 %
CAGR (2024-2030)
Largest Market by Breeding Technology
70.33 %
value share, Hybrids, 2023
There is an increase in the demand for alfalfa by livestock farmers due to the development of new innovative GMO seeds and approval for commercial cultivation in the region.
Largest Market by Country
68.30 %
value share, Canada, 2023
It is the largest alfalfa grower due to government support in monitoring technology-based production and helping growers increase crop cultivation.
Fastest-growing Market by Breeding Technology
5.09 %
Projected CAGR, Hybrids, 2024-2030
The major companies are developing new hybrids, and the adoption of hybrids is high due to traits like disease resistance, increased shelf life, high yield, and wider adaptability.
Fastest-growing Market by Country
6.16 %
Projected CAGR, United States, 2024-2030
An increase in the awareness among farmers of the harvest cycle and an increase in demand from cattle herds in the country due to higher protein content helped in the growth.
Leading Market Player
19.39 %
market share, Bayer AG, 2022
It is largely focused on production innovations and partnerships. The company has a wide range of catalogs that offer transgenic alfalfa varieties under a roundup-ready trade name.
The application of alfalfa in diverse industries and the ability to cultivate it as a rotational crop are driving the market
- In North America, alfalfa accounted for 15.7% of the forage seed market in 2022. The alfalfa seed market grew by 18.8% during the historical period as the majority of cattlemen wanted to have digestible feed, thus driving the demand for alfalfa seeds.
- The overall acreage under alfalfa cultivation in North America was 11.5 million ha in 2022, which has increased by 3% since 2017 due to the availability of different cultivars and increased demand from animal feed and meat industries.
- The United States is the largest user of hybrid seeds in North America due to the increased demand and availability of disease- and insect-resistant hybrids. The ability to grow alfalfa as a rotational crop to restore the lost vigor and sustain nitrogen required for the next crop has driven the farmers to adopt hybrids.
- Other traits like wider adaptability and drought tolerance were also largely popular in the region, accounting for 75.7% of the North American transgenic alfalfa seed market in 2022. For instance, Bayer AG and KWS Saat were the major companies that came up with transgenic alfalfa seeds that had these traits in the region.
- However, Canada was the largest country using open-pollinated varieties in 2022, accounting for 94.4% of the OPV alfalfa seed market in North America. The market is estimated to decline due to the increased availability of hybrids with more protein content that are highly suitable for the production of enzymes and biofuel.
- Therefore, factors such as the increased demand for protein feed from cattlemen, the rising preference for transgenic alfalfa hybrids, and the ability to grow alfalfa as a rotational crop are anticipated to drive the North American commercial alfalfa seed market, with a CAGR of 4.6%, during the forecast period.
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Canada dominates the alfalfa seed market due to an increase in cultivation area and favorable government policies
- North America is the largest alfalfa seed market in the world, accounting for USD 290.1 million in 2022, which grew by 18.7% compared to 2017. This growth can be due to the high production, favorable weather conditions, and increased demand by dairy farmers and livestock industries.
- Canada has a high demand for alfalfa seeds in the region because of an increase in the demand for alfalfa as feed, increased cultivation area, and an increase in profit margins. In the country, the alfalfa supply accounts for approximately 60% of the diet of beef cattle and 40% of the diet of dairy cattle, which is expected to increase the demand for alfalfa seeds.
- In 2022, the Canadian government invested about USD 2.6 million to help the alfalfa growers association be equipped with advanced technologies and generate higher yields. Therefore, production is expected to increase, along with the demand for seeds for alfalfa, during the forecast period.
- The United States is one of the major exporters of alfalfa hay. In 2022, Saudi Arabia, Mexico, Algeria, Argentina, Libya, Peru, and Canada were the top five export destinations for alfalfa, which imported USD 55.5 million worth of alfalfa.
- Due to its crude protein content, the use of alfalfa hay is considered beneficial, particularly for cattle feed. Cattle production is the most important agricultural sector in the United States. Therefore, the demand for alfalfa seeds is expected to increase during the forecast period.
- Factors such as an increase in the demand for cattle feed, favorable weather conditions, and growing exports of alfalfa to other countries are estimated to drive the market in the region during the forecast period, with a CAGR of 4.5%.
North America Alfalfa Seed Market Trends
Rising cattle populations, growing demand from the processed forage industry and government support, are leading to an increase in the cultivation area
- Alfalfa is one of the major crops cultivated in countries such as the United States and Canada due to the high demand from the feed processing industry to feed livestock, especially cattle. To meet this high demand for alfalfa-based feed, the area cultivated for alfalfa was 11.5 million hectares in 2022, which increased by 5.5% during 2017-2022. The crop accounted for 30% of the area used for the cultivation of forage crops in the region in 2022.鈥�
- With an increase of 1.9% from 2017 to 2022 in North America's ruminant population, the number of buffaloes and cattle rose from 155.1 million to 158.6 million during the same period, which led to an increase in the demand for alfalfa and the area harvested in the region. Alfalfa is largely cultivated in Canada, with an area of 5 million ha in 2022, and the country had a regional area share of 93% in the same year. The area under alfalfa cultivation increased by 33% during 2017-2022 due to the increasing investments and support from the Canadian government to increase the production of feed for the livestock industry. The area cultivated increased by 1.4% in the United States during 2021-2022 due to increased demand for high protein in animal feed and its important role in biological nitrogen fixation and improving the soil content.
- Due to the increasing livestock population and rising demand for dairy products, the cultivation area has been increasing. Government support and its important role in a high-protein diet for animals are the factors that may increase the area under cultivation for alfalfa during the forecast period.
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The adoption of disease-resistant, insect-resistant, and drought-resistant alfalfa seeds for high yield during adverse climatic conditions is rising
- Alfalfa is a major forage crop cultivated in North America. The high-demand traits of alfalfa are disease resistance, insect resistance, and wider adaptability for improving the quality of the feed/silage for the livestock industry. Wider adaptability was the largest trait adopted by growers as there have been changes in weather conditions and demand for high yields with early maturity. Furthermore, other traits such as increasing protein content, growing throughout the seasons, and reducing lignin content are expected to gain popularity in the future, increasing forage quality.
- Popular traits of Alfalfa include disease resistance to wilts and root rots, wider adaptability to different seasons and soil conditions, drought tolerance, and resistance to insects and nematodes. For instance, major companies offering and marketing the traits of alfalfa varieties are Ampac Seed Company (Attention II), KWS SAAT SE & Co. KGaG (HarvXtra, Standfast), Bayer Crop Science (Roundup-Ready), Syngenta AG (NEXGROW), and DLF (Fortune) for resistance to diseases such as Colletotrichum trifolii and Verticillium wilt.
- Drought tolerance is the second-most popular trait among growers, as states such as Nebraska, Kansas, Oklahoma, Texas, New Mexico, and Oregon have been experiencing severe drought since 2022. 糖心vlog传媒 12% of the land in these states was experiencing extreme drought in 2023. Therefore, the drought-tolerant trait is expected to gain popularity during the forecast period.
- Factors such as the increased demand for improving animal feed and a large number of benefits such as resistance to diseases and increasing yield are expected to drive the market's growth in the region.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Hybrid breeding dominates the market due to better yields and nutritional content
North America Alfalfa Seed Industry Overview
The North America Alfalfa Seed Market is moderately consolidated, with the top five companies occupying 53.26%. The major players in this market are Bayer AG, Corteva Agriscience, DLF, KWS SAAT SE & Co. KGaA and Syngenta Group (sorted alphabetically).
North America Alfalfa Seed Market Leaders
Bayer AG
Corteva Agriscience
DLF
KWS SAAT SE & Co. KGaA
Syngenta Group
Other important companies include Ampac Seed Company, Burrus Seed, Land O鈥橪akes Inc., Royal Barenbrug Group, S&W Seed Co..
*Disclaimer: Major Players sorted in alphabetical order.
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North America Alfalfa Seed Market News
- December 2022: S&W Seed acquired DuPont鈥檚 Pioneer Alfalfa seed business for USD 42 million. As part of the acquisition, S&W will acquire more than 15 DuPont Pioneer alfalfa seed varieties in the market today and more than 60 varieties in the development pipeline.
- October 2021: Bayer launched an organic vegetable seeds portfolio, enabling greater access to certified organic markets in Canada, the United States, Mexico, Spain, and Italy. The initial product offering focused on key crops for the greenhouse and glasshouse markets.
- November 2020: S&W Seed Company entered an agreement with Calyxt Inc., headquartered in Roseville, to identify a novel, proprietary trait for improved forage quality in commercial alfalfa seed production.
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North America Alfalfa Seed Market Report - Table of Contents
EXECUTIVE SUMMARY & KEY FINDINGS
REPORT OFFERS
1. INTRODUCTION
1.1. Study Assumptions & Market Definition
1.2. Scope of the Study鈥�
1.3. Research Methodology
2. KEY INDUSTRY TRENDS
2.1. Area Under Cultivation
2.2. Most Popular Traits
2.3. Breeding Techniques
2.4. Regulatory Framework
2.5. Value Chain & Distribution Channel Analysis
3. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2030 and analysis of growth prospects)
3.1. Breeding Technology
3.1.1. Hybrids
3.1.1.1. Non-Transgenic Hybrids
3.1.1.2. Transgenic Hybrids
3.1.1.2.1. Herbicide Tolerant Hybrids
3.1.1.2.2. Other Traits
3.1.2. Open Pollinated Varieties & Hybrid Derivatives
3.2. Country
3.2.1. Canada
3.2.2. Mexico
3.2.3. United States
3.2.4. Rest of North America
4. COMPETITIVE LANDSCAPE
4.1. Key Strategic Moves
4.2. Market Share Analysis
4.3. Company Landscape
4.4. Company Profiles
4.4.1. Ampac Seed Company
4.4.2. Bayer AG
4.4.3. Burrus Seed
4.4.4. Corteva Agriscience
4.4.5. DLF
4.4.6. KWS SAAT SE & Co. KGaA
4.4.7. Land O鈥橪akes Inc.
4.4.8. Royal Barenbrug Group
4.4.9. S&W Seed Co.
4.4.10. Syngenta Group
5. KEY STRATEGIC QUESTIONS FOR SEEDS CEOS
6. APPENDIX
6.1. Global Overview
6.1.1. Overview
6.1.2. Porter鈥檚 Five Forces Framework
6.1.3. Global Value Chain Analysis
6.1.4. Global Market Size and DROs
6.2. Sources & References
6.3. List of Tables & Figures
6.4. Primary Insights
6.5. Data Pack
6.6. Glossary of Terms
List of Tables & Figures
- Figure 1:
- AREA UNDER CULTIVATION OF ALFALFA, HECTARE, NORTH AMERICA, 2017-2022
- Figure 2:
- VALUE SHARE OF MAJOR ALFALFA TRAITS, %, NORTH AMERICA, 2022
- Figure 3:
- VALUE SHARE OF ALFALFA BREEDING TECHNIQUES, %, NORTH AMERICA, 2022
- Figure 4:
- VOLUME OF ALFALFA SEED, METRIC TON, NORTH AMERICA, 2017 - 2030
- Figure 5:
- VALUE OF ALFALFA SEED, USD, NORTH AMERICA, 2017 - 2030
- Figure 6:
- VOLUME OF ALFALFA SEED BY BREEDING TECHNOLOGY CATEGORIES, METRIC TON, NORTH AMERICA, 2017 - 2030
- Figure 7:
- VALUE OF ALFALFA SEED BY BREEDING TECHNOLOGY CATEGORIES, USD, NORTH AMERICA, 2017 - 2030
- Figure 8:
- VOLUME SHARE OF ALFALFA SEED BY BREEDING TECHNOLOGY CATEGORIES, %, NORTH AMERICA, 2017 VS 2023 VS 2030
- Figure 9:
- VALUE SHARE OF ALFALFA SEED BY BREEDING TECHNOLOGY CATEGORIES, %, NORTH AMERICA, 2017 VS 2023 VS 2030
- Figure 10:
- VOLUME OF ALFALFA SEED BY HYBRIDS CATEGORIES, METRIC TON, NORTH AMERICA, 2017 - 2030
- Figure 11:
- VALUE OF ALFALFA SEED BY HYBRIDS CATEGORIES, USD, NORTH AMERICA, 2017 - 2030
- Figure 12:
- VOLUME SHARE OF ALFALFA SEED BY HYBRIDS CATEGORIES, %, NORTH AMERICA, 2017 VS 2023 VS 2030
- Figure 13:
- VALUE SHARE OF ALFALFA SEED BY HYBRIDS CATEGORIES, %, NORTH AMERICA, 2017 VS 2023 VS 2030
- Figure 14:
- VOLUME OF NON-TRANSGENIC HYBRIDS ALFALFA SEED, METRIC TON, NORTH AMERICA, 2017 - 2030
- Figure 15:
- VALUE OF NON-TRANSGENIC HYBRIDS ALFALFA SEED, USD, NORTH AMERICA, 2017 - 2030
- Figure 16:
- VALUE SHARE OF NON-TRANSGENIC HYBRIDS ALFALFA SEED BY COUNTRY, %, NORTH AMERICA, 2023 AND 2030
- Figure 17:
- VOLUME OF ALFALFA SEED BY TRANSGENIC HYBRIDS CATEGORIES, METRIC TON, NORTH AMERICA, 2017 - 2030
- Figure 18:
- VALUE OF ALFALFA SEED BY TRANSGENIC HYBRIDS CATEGORIES, USD, NORTH AMERICA, 2017 - 2030
- Figure 19:
- VOLUME SHARE OF ALFALFA SEED BY TRANSGENIC HYBRIDS CATEGORIES, %, NORTH AMERICA, 2017 VS 2023 VS 2030
- Figure 20:
- VALUE SHARE OF ALFALFA SEED BY TRANSGENIC HYBRIDS CATEGORIES, %, NORTH AMERICA, 2017 VS 2023 VS 2030
- Figure 21:
- VOLUME OF HERBICIDE TOLERANT HYBRIDS ALFALFA SEED, METRIC TON, NORTH AMERICA, 2017 - 2030
- Figure 22:
- VALUE OF HERBICIDE TOLERANT HYBRIDS ALFALFA SEED, USD, NORTH AMERICA, 2017 - 2030
- Figure 23:
- VALUE SHARE OF HERBICIDE TOLERANT HYBRIDS ALFALFA SEED BY COUNTRY, %, NORTH AMERICA, 2023 AND 2030
- Figure 24:
- VOLUME OF OTHER TRAITS ALFALFA SEED, METRIC TON, NORTH AMERICA, 2017 - 2030
- Figure 25:
- VALUE OF OTHER TRAITS ALFALFA SEED, USD, NORTH AMERICA, 2017 - 2030
- Figure 26:
- VALUE SHARE OF OTHER TRAITS ALFALFA SEED BY COUNTRY, %, NORTH AMERICA, 2023 AND 2030
- Figure 27:
- VOLUME OF OPEN POLLINATED VARIETIES & HYBRID DERIVATIVES ALFALFA SEED, METRIC TON, NORTH AMERICA, 2017 - 2030
- Figure 28:
- VALUE OF OPEN POLLINATED VARIETIES & HYBRID DERIVATIVES ALFALFA SEED, USD, NORTH AMERICA, 2017 - 2030
- Figure 29:
- VALUE SHARE OF OPEN POLLINATED VARIETIES & HYBRID DERIVATIVES ALFALFA SEED BY COUNTRY, %, NORTH AMERICA, 2023 AND 2030
- Figure 30:
- VOLUME OF ALFALFA SEED BY COUNTRY, METRIC TON, NORTH AMERICA, 2017 - 2030
- Figure 31:
- VALUE OF ALFALFA SEED BY COUNTRY, USD, NORTH AMERICA, 2017 - 2030
- Figure 32:
- VOLUME SHARE OF ALFALFA SEED BY COUNTRY, %, NORTH AMERICA, 2017 VS 2023 VS 2030
- Figure 33:
- VALUE SHARE OF ALFALFA SEED BY COUNTRY, %, NORTH AMERICA, 2017 VS 2023 VS 2030
- Figure 34:
- VOLUME OF CANADA ALFALFA SEED, METRIC TON, NORTH AMERICA, 2017 - 2030
- Figure 35:
- VALUE OF CANADA ALFALFA SEED, USD, NORTH AMERICA, 2017 - 2030
- Figure 36:
- VALUE SHARE OF CANADA ALFALFA SEED BY BREEDING TECHNOLOGY, %, NORTH AMERICA, 2023 AND 2030
- Figure 37:
- VOLUME OF MEXICO ALFALFA SEED, METRIC TON, NORTH AMERICA, 2017 - 2030
- Figure 38:
- VALUE OF MEXICO ALFALFA SEED, USD, NORTH AMERICA, 2017 - 2030
- Figure 39:
- VALUE SHARE OF MEXICO ALFALFA SEED BY BREEDING TECHNOLOGY, %, NORTH AMERICA, 2023 AND 2030
- Figure 40:
- VOLUME OF UNITED STATES ALFALFA SEED, METRIC TON, NORTH AMERICA, 2017 - 2030
- Figure 41:
- VALUE OF UNITED STATES ALFALFA SEED, USD, NORTH AMERICA, 2017 - 2030
- Figure 42:
- VALUE SHARE OF UNITED STATES ALFALFA SEED BY BREEDING TECHNOLOGY, %, NORTH AMERICA, 2023 AND 2030
- Figure 43:
- VOLUME OF REST OF NORTH AMERICA ALFALFA SEED, METRIC TON, NORTH AMERICA, 2017 - 2030
- Figure 44:
- VALUE OF REST OF NORTH AMERICA ALFALFA SEED, USD, NORTH AMERICA, 2017 - 2030
- Figure 45:
- VALUE SHARE OF REST OF NORTH AMERICA ALFALFA SEED BY BREEDING TECHNOLOGY, %, NORTH AMERICA, 2023 AND 2030
- Figure 46:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, NORTH AMERICA, 2017-2023
- Figure 47:
- MOST ADOPTED STRATEGIES, COUNT, NORTH AMERICA, 2017-2023
- Figure 48:
- VALUE SHARE OF MAJOR PLAYERS, %, NORTH AMERICA, 2023
North America Alfalfa Seed Industry Segmentation
Hybrids, Open Pollinated Varieties & Hybrid Derivatives are covered as segments by Breeding Technology. Canada, Mexico, United States are covered as segments by Country.
- In North America, alfalfa accounted for 15.7% of the forage seed market in 2022. The alfalfa seed market grew by 18.8% during the historical period as the majority of cattlemen wanted to have digestible feed, thus driving the demand for alfalfa seeds.
- The overall acreage under alfalfa cultivation in North America was 11.5 million ha in 2022, which has increased by 3% since 2017 due to the availability of different cultivars and increased demand from animal feed and meat industries.
- The United States is the largest user of hybrid seeds in North America due to the increased demand and availability of disease- and insect-resistant hybrids. The ability to grow alfalfa as a rotational crop to restore the lost vigor and sustain nitrogen required for the next crop has driven the farmers to adopt hybrids.
- Other traits like wider adaptability and drought tolerance were also largely popular in the region, accounting for 75.7% of the North American transgenic alfalfa seed market in 2022. For instance, Bayer AG and KWS Saat were the major companies that came up with transgenic alfalfa seeds that had these traits in the region.
- However, Canada was the largest country using open-pollinated varieties in 2022, accounting for 94.4% of the OPV alfalfa seed market in North America. The market is estimated to decline due to the increased availability of hybrids with more protein content that are highly suitable for the production of enzymes and biofuel.
- Therefore, factors such as the increased demand for protein feed from cattlemen, the rising preference for transgenic alfalfa hybrids, and the ability to grow alfalfa as a rotational crop are anticipated to drive the North American commercial alfalfa seed market, with a CAGR of 4.6%, during the forecast period.
| Breeding Technology | |||||||
| |||||||
| Open Pollinated Varieties & Hybrid Derivatives |
| Country | |
| Canada | |
| Mexico | |
| United States | |
| Rest of North America |
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Market Definition
- Commercial Seed - For the purpose of this study, only commercial seeds have been included as part of the scope. Farm-saved Seeds, which are not commercially labeled are excluded from scope, even though a minor percentage of farm-saved seeds are exchanged commercially among farmers. The scope also excludes vegetatively reproduced crops and plant parts, which may be commercially sold in the market.
- Crop Acreage - While calculating the acreage under different crops, the Gross Cropped Area has been considered. Also known as Area Harvested, according to the Food & Agricultural Organization (FAO), this includes the total area cultivated under a particular crop across seasons.
- Seed Replacement Rate - Seed Replacement Rate is the percentage of area sown out of the total area of crop planted in the season by using certified/quality seeds other than the farm-saved seed.
- Protected Cultivation - The report defines protected cultivation as the process of growing crops in a controlled environment. This includes greenhouses, glasshouses, hydroponics, aeroponics, or any other cultivation system that protects the crop against any abiotic stress. However, cultivation in an open field using plastic mulch is excluded from this definition and is included under open field.
| Keyword | Definition |
|---|---|
| Row Crops | These are usually the field crops which include the different crop categories like grains & cereals, oilseeds, fiber crops like cotton, pulses, and forage crops. |
| Solanaceae | These are the family of flowering plants which includes tomato, chili, eggplants, and other crops. |
| Cucurbits | It represents a gourd family consisting of about 965 species in around 95 genera. The major crops considered for this study include Cucumber & Gherkin, Pumpkin and squash, and other crops. |
| Brassicas | It is a genus of plants in the cabbage and mustard family. It includes crops such as carrots, cabbage, cauliflower & broccoli. |
| Roots & Bulbs | The roots and bulbs segment includes onion, garlic, potato, and other crops. |
| Unclassified Vegetables | This segment in the report includes the crops which don鈥檛 belong to any of the above-mentioned categories. These include crops such as okra, asparagus, lettuce, peas, spinach, and others. |
| Hybrid Seed | It is the first generation of the seed produced by controlling cross-pollination and by combining two or more varieties, or species. |
| Transgenic Seed | It is a seed that is genetically modified to contain certain desirable input and/or output traits. |
| Non-Transgenic Seed | The seed produced through cross-pollination without any genetic modification. |
| Open-Pollinated Varieties & Hybrid Derivatives | Open-pollinated varieties produce seeds true to type as they cross-pollinate only with other plants of the same variety. |
| Other Solanaceae | The crops considered under other Solanaceae include bell peppers and other different peppers based on the locality of the respective countries. |
| Other Brassicaceae | The crops considered under other brassicas include radishes, turnips, Brussels sprouts, and kale. |
| Other Roots & Bulbs | The crops considered under other roots & bulbs include Sweet Potatoes and cassava. |
| Other Cucurbits | The crops considered under other cucurbits include gourds (bottle gourd, bitter gourd, ridge gourd, Snake gourd, and others). |
| Other Grains & Cereals | The crops considered under other grains & cereals include Barley, Buck Wheat, Canary Seed, Triticale, Oats, Millets, and Rye. |
| Other Fibre Crops | The crops considered under other fibers include Hemp, Jute, Agave fibers, Flax, Kenaf, Ramie, Abaca, Sisal, and Kapok. |
| Other Oilseeds | The crops considered under other oilseeds include Ground nut, Hempseed, Mustard seed, Castor seeds, safflower seeds, Sesame seeds, and Linseeds. |
| Other Forage Crops | The crops considered under other forages include Napier grass, Oat grass, White clover, Ryegrass, and Timothy. Other forage crops were considered based on the locality of the respective countries. |
| Pulses | Pigeon peas, Lentils, Broad and horse beans, Vetches, Chickpeas, Cowpeas, Lupins, and Bambara beans are the crops considered under pulses. |
| Other Unclassified Vegetables | The crops considered under other unclassified vegetables include Artichokes, Cassava Leaves, Leeks, Chicory, and String beans. |
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Research Methodology
糖心vlog传媒 follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases, and Subscription Platforms
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