Market Trends of North America Automotive Glass Industry
This section covers the major market trends shaping the North America Automotive Glass Market according to our research experts:
The Electric vehicles will provide the boost in the Market
The demand for the electric vehicle over the conventional vehicle has pushed vehicle manufacturers to equip the vehicles with new technologies that help them adapt to the changes. For instance, Tesla Model X one of the amazing features is the panoramic windshield. It is also the largest all-glass windshield in the market today with around 31 square feet of surface area. It provides uninhibited visibility, stretching out from overhead the driver and passenger, past the standard roofline.
Industry players are taking different approaches to the implementation of the latest technologies. Vehicle manufacturers are launching new models with the smart glass, and the number of display units. Also, major automakers are introducing the latest automotive glass and related technologies in their vehicle models.
For instance, in 2019, Tesla launched its futuristic electric pick-up truck named Cybertruck, which will hit the roads in 2021. The most interesting and talked about feature of this vehicle is its armored glass, which was smashed after being hit with a large steel ball bearing during launch.
The Windshield is projected to hold the major share in the Market
The present and future vehicles will be having smart windshield displays which will create a safer and convenient driving experience on roads. One of the dangers while driving in the present scenario is a distraction because smartphones are constantly taking the driver's eyes off the road. In the future, every vehicle will be containing some new windshield technology. They will better assist the driver by showing the required information. The market participants and vehicle manufacturers are enhancing and redefining their windshield technology, constantly working on new possibilities for more comfort, safety, and energy efficiency.
In 2018, Apple which is not the glass manufacturer has invested in the futuristic augmented reality windshield system. Along with that, it is also working with Volkswagen on autonomous vehicle technology.
In 2019, Vitro has announced an investment of USD 60 million in new technologies. This investment will strengthen the company's market position in automotive glass in North America. The company supplies automotive glass to original equipment manufacturers and aftermarket customers also.
Similarly, in 2018, AGC Automotive launches first neutral glass named Pure Grey. This new technology provides excellent color rendering, different from green-tinted glass which affects the perception of colors from inside and outside of the vehicle.
