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North America Oral Care Market Analysis

The North American oral care market is projected to register a CAGR of 5.58% over the forecast period.

The market is primarily driven by increased oral hygiene routines and expanding internet shopping. Oral care products are increasingly sold online through e-commerce sites. Amazon is the most popular online shopping channel in the North American dental care markets. In recent years, Amazon saw a significant increase in oral care sales in the United States. Personal hygiene and personal care have become increasingly important in consumers' lives. Oral hygiene has become an important aspect of living a healthy lifestyle.

The expanding awareness of oral hygiene, government spending on dental healthcare, and the growing number of small/private clinics contribute to the rapid rise of the oral care market. As per the Canadian Dental Association, in 2021, 84% of Canadians believed that they have good or excellent oral health, and yet, Canada faces challenges in providing dental care services to the most vulnerable segments of its population, i.e., senior citizens, low-income populations, people with special needs, children, indigenous people, new immigrants with refugee status, etc. Research indicates that poor oral health is experienced by those who do not have access to regular dental care. Consumers in North American regions like Canada are concerned about their oral care, driving the demand for oral care products in the country.

The rising affinity towards the use of natural products led key players in the market to innovate products using organic ingredients. Moreover, toothpaste tubes, which are made from plastics, are known to end up in landfills, thereby degrading the environment. Consequently, players implemented solutions catering to environmental concerns.

North America Oral Care Industry Segmentation

Oral hygiene is important for maintaining healthy teeth, gums, and breath. Products used for oral hygiene and care are covered under this report. The North American oral care market is segmented by product type, distribution channel, and geography. The market is segmented into product type, distribution channel, and country. By product type, the market is categorized into breath fresheners, dental floss, denture care, mouthwashes or rinses, toothbrushes, replacements, toothpaste, and other product types. The market is also segmented by distribution channel into supermarkets/hypermarkets, convenience stores, pharmacies, and drug stores, online retail stores, and other distribution channels. In terms of geography, the market is segmented into the United States. Canada, Mexico, and the Rest of North America. For each segment, the market sizing and forecasting have been done in value terms of USD million.