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North America Programmatic Advertisement Market Analysis

The North American programmatic advertisement market is expected to grow at a CAGR of 17.18% during the period 2022-2027. Almost all company sectors in North America are working to become more digitalized by implementing digital technology and gadgets for novel business prospects and revenue-generating potential. This market expands as a result of clients and their customers using digital devices to share data with one another, which develops a platform for programmatic advertising.

• Advertisers expect better performance and capabilities from the advertising technology they use. Content publishers and brand owners may utilize programmatic advertising to locate and apply the relevant messages to improve the value and effectiveness of a viewer's digital out-of-home advertising experience.
• Only one in ten marketing specialists in North America fully comprehends programmatic advertising. To keep up with this industry's rapid growth, there is a steady rise in the demand for qualified talent.
• As companies and agencies grapple with shifting needs and internal programmatic advertising technologies, there will be a skills scarcity for a very long time. For instance, programmed TV will soon require more specialist personnel and training as a result of this exciting technological advancement.
• Further, with the expansion of social networks and other online stream services, videos have shown the steady growth over the past years. Canadian digital market has witnessed a more than six-fold increase in video ads since 2015. In 2022, video is predicted to overcome other traditional digital display spend for the first time,according to Harward Business Review . It is estimated that nearly 75% of digital ad video will be bought programmatically by the end of 2022.
• Moreover, the use of automation and machine learning technology to purchase and show digital advertisements to segmented audiences in real-time is projected to climb drastically over the next three years, according to research conducted in 2021 from ALFI, a US based AI enterprise SaaS advertising platform.
• Programmatic advertising provide various benefits, including real-time insights into the effectiveness of ad campaigns, enhanced targeting capabilities, increased transparency on ad inventory, improved budget usage, and effective ad fraud management, all of which help drive the market. On the other hand, a lack of understanding of programmatic advertising expenditure is expected to hamper industry growth during the projection period.
• When the first wave of COVID-19 hit in March, according to an IAB analysis, brands cut spending by up to 30% overnight, with one in four suspending activity completely. Many expected that the consequences will be far worse than the financial crisis of 2008. As approached to the end of 2020, the majority of businesses have cut, or in some cases, ceased, their advertising expenditures.

North America Programmatic Advertisement Market Trends

This section covers the major market trends shaping the North America Programmatic Advertisement Market according to our research experts:

Increased Mobile Penetration Drives the Market

North America Programmatic Advertisement Industry Segmentation

The automated purchasing and selling of internet advertising is known as programmatic advertising. This automation streamlines the process and consolidates digital advertising activities into a single technological platform, making transactions more efficient and effective.

The North America Programmatic Advertisement Market is Segmented by Trading Platform (Real-Time Bidding, Private Marketplace Guaranteed, Automated Guaranteed, and Unreserved Fixed-rate), By Advertising Media (Digital Display, and Mobile Display), and By Enterprise Size (SMBs, large Enterprises).