Market Trends of North America Sweet Biscuits Industry
This section covers the major market trends shaping the North America Sweet Biscuits Market according to our research experts:
Increased Innovations in Sweet Biscusts
Innovations are reshaping the sweet biscuits industry with growth in health and wellness concerns. Consumer interest in sweet biscuits has evolved as vendors' product offerings have expanded to include new flavors, safe and clean-label ingredients, and attractive packaging. Products with artificial flavors or appearances are gaining less appeal among consumers. The consumers in the region are inclined toward organic sweet biscuits owing to the concern of the presence of pesticide residues in the biscuits. Moreover, organic biscuits are devoid of chemical preservatives. Hence, manufacturers in the region are developing products with clean labels. For instance, in July 2022, The Greater Goods Snacking Co., a snack brand, launched three product lines crackers, cookies, and biscotti in the United States. The company claims that Greater Goods products are also organic, paleo-friendly, gluten-free, plant-based, and free from several top allergens.
United States holds the Prominent Share
As sweet biscuits are a quick and convenient source of nourishment and energy, the demand for sweet biscuit products is consistently high in developed countries like the United States. The increase in the demand for variants in sweet biscuits such as low-calorie sweet biscuits, and gluten-free sweet biscuits boosted the sales of sweet biscuits in the country. For instance, in January 2022, Birch Benders brand, a subsidiary of Sovos Brands, launched a line of gluten-free and keto-friendly cookies. The cookies are available in chocolate chip, double chocolate chip, snickerdoodle, and vanilla shortbread flavors.
Moreover, the United States has a higher demand for imported biscuits. The United States imports the majority of sweet biscuits from the United Kingdom. According to International Trade Centre, the United States imported sweet biscuits worth GBP 26,746 million in 2020 from the United Kingdom which is further driving the sweet biscuits market in United States.
