Market Trends of Oman Frozen Bakery Products Industry
Increased Demand for Convenience Food
The increase in demand for convenient food products and the drive for greater taste, safety, and consistency are the major factors driving the frozen bakery market in the country. Fast-paced and hectic lifestyles compel consumers to accept convenient food and ready-to-eat products, including frozen bakery products, such as croissants, rolls, bread, and others. Moreover, these products ensure year-round availability, which is expected to bode well for the demand. In Oman, companies such as Atyab Food Industries produce both, fresh and frozen bakery products and confectionery items for retail as well as food service channels. These products are included in daily diets as breakfasts and snacks resulting in increasing the sales of these products in the country.Hence, the demand for frozen bakery products is expected to grow in the coming years.
The Rise in Demand for In-Store Bakery Experience
The evolution of in-store bakeries, primarily due to the increasing number of supermarkets/hypermarkets, malls, clubs, and cafeterias, is the major factor in capturing the interest of visitors and shoppers. The in-store bakery serves the purpose of ease and convenience for shoppers, with varieties that come under both freshly baked and/or frozen. Furthermore, the in-store bakery offers an increasing number of artisan and specialty bread, par-baked, and frozen dough bread products, which are available for convenience to consumers. Moreover, the willingness of consumers to associate specialty baked goods with premium products fetches higher profit margins for these stores. Bread rolls/artisan loaves and sweet baked goods, including cupcakes, doughnuts, and custom cakes, are gaining momentum in the modern retail shelves in-store bakeries. This trend is set to drive the market for frozen baked goods. The sales of frozen bakery products are expected to continue gaining momentum during the forecast period.
