Packaging Printing Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 405.20 Billion |
| Market Size (2029) | USD 596.49 Billion |
| CAGR (2024 - 2029) | 8.04 % |
| Fastest Growing Market | Asia |
| Largest Market | Asia |
| Market Concentration | Low |
Major Players.webp)
*Disclaimer: Major Players sorted in no particular order |
Packaging Printing Market Analysis
The Packaging Printing Market size is estimated at USD 375.05 billion in 2023, and is expected to reach USD 552.10 billion by 2028, growing at a CAGR of 8.04% during the forecast period (2023-2028).
- The Packaging Printing Market is experiencing growth driven by technological advancements and the demand for innovative packaging solutions. This demand is fueled by intense competition among brands and increased consumer awareness. The growing need for creative packaging in crucial end-user segments, including the food, beverage, and cosmetics industries, further supports the market expansion. The packaging printing industry is rapidly evolving, with new printing techniques and materials being developed to meet changing consumer preferences and sustainability requirements.
- Digital printing technologies are gaining prominence, providing enhanced flexibility and customization options for brands. The growth of e-commerce has created new opportunities for packaging printers, as online retailers aim to improve customers' unboxing experience. As companies seek to differentiate their products in physical stores and digital marketplaces, packaging printing plays an increasingly vital role in brand communication and product protection.
- The growing demand for promotional and marketing printing is driving innovation in printer technology. Companies are developing new models to address current trends efficiently, focusing on faster, more versatile, cost-effective printing solutions capable of handling diverse materials and formats. In January 2024, HP Inc. introduced its HP Thermal InkjetTM 108mm bulk printing solution, leveraging advancements in TIJ 4.0 printhead technology. This new printer model aims to meet the packaging industry's requirements by offering enhanced print quality, increased speed, and improved durability. It is designed for high-volume printing tasks and maintains precision and color accuracy, essential for packaging and promotional materials. These technological advancements demonstrate the industry's adaptation to evolving market demands and the increasing significance of print quality in brand representation and product marketing.
- The packaging industry has been experiencing consistent year-on-year growth in adoption. The cosmetics packaging sector, in particular, has made significant advancements in innovative solutions. Digital printing has enabled beauty brands to create customized SKUs and exclusive limited-edition products. Brands are using digital printing to experiment with imagery and messaging, targeting various consumer segments with easily adjustable designs on digital presses. This method has proven effective for implementing variable strategies and conducting market tests.
- The swift advancement of digital print technology has transformed the label printing market and accelerated the adoption of digital print labels. Key factors propelling the growth of digital print labels include their flexibility, versatility, and high-quality graphic output. Concurrently, the flexographic method distinguishes itself through its ability to print on a wide array of materials, such as metallic films, plastics, cellophane, paper, and corrugated surfaces.
- Flexographic printing is set for significant expansion in the label printing sector. Recent technological advancements, including sophisticated flexographic printers, continuous printing solutions, improved software integrations, and enhanced durability, have markedly reduced production lead times. For instance, Pharmalabel, a Netherlands-based pharmaceutical label supplier, recently implemented a GSE ColorsatSwitch dispensing system with ink manager software. This integration has boosted both efficiency and quality control in its flexographic printing processes.
- Flexible packaging has become a central focus for major vendors in the industry, offering significant opportunities for differentiation, revenue growth, and profit enhancement globally. For example, Amcor, a leading company in the sector, derives approximately 70% of its revenue from flexible packaging. This high percentage highlights the potential of flexible packaging in both emerging markets and established Western economies.
- Artificial intelligence, RFID technology, and data analytics advancements have enhanced personalized offerings in the packaging industry. These technologies enable companies to gather and analyze consumer data, facilitating the creation of tailored packaging designs and experiences. Digital printing integration allows for superior print customization in large-volume orders, enabling brands to produce packaging with unique designs, variable data, or individualized messages for each item. This personalization can increase consumer engagement and brand loyalty. However, the cost factor remains a significant challenge, as implementing these advanced technologies and producing customized packaging at scale requires substantial investment in equipment, software, and skilled personnel.
Packaging Printing Market Trends
Food and Beverage Sector is Expected to Hold Significant Market Share
- The packaging industry has undergone substantial changes in recent years, driven by the global increase in food and beverage consumption. This evolution is closely tied to shifting consumer preferences, technological progress, and growing sustainability concerns. Consumers increasingly demand convenient, eco-friendly packaging solutions that preserve food quality and extend shelf life. Simultaneously, advancements in printing technologies have enabled more sophisticated and eye-catching designs on packaging materials.
- In the United States, annual retail food and drink sales have risen significantly, mirroring global trends. Sales reached USD 850 billion in 2020 and increased to USD 985.30 billion in 2023. This growth reflects not only population increases but also changes in eating habits, with a rise in packaged and convenience foods. The expansion of e-commerce and food delivery services has further fueled the demand for innovative packaging solutions.
- This growth in the food and beverage sector has created a demand for diverse printing formats in packaging, particularly within the industry. Digital printing, for instance, has gained popularity due to its ability to produce high-quality, customized packaging in smaller quantities. Flexographic printing remains a staple for large-scale production, while gravure printing is favored for premium packaging with intricate designs. The industry also explores sustainable printing options, such as water-based and UV-curable inks to align with environmental concerns.
- The increasing demand for food and beverage products is expected to drive growth in the food and beverage printing market. As consumers seek more diverse and visually appealing products, companies in this sector are increasingly utilizing innovative packaging and printing solutions to differentiate their offerings and enhance shelf appeal. In response, the printing industry within the food and beverage sector is adapting to meet these evolving needs by incorporating new technologies and sustainable practices in packaging printing, aligning with market demands.
- The growing variety of food and non-food products and increased demand for food and beverages has led to a significant trend in quality printing for packaging. This trend is driven by the need for labels and packaging that can withstand extreme conditions, such as freezing temperatures, and maintain durability. Water-resistant printing for labels has become essential, particularly for products like bottled beverages that may be exposed to moisture or ice.
- The demand for printing in food packaging is increasing due to rising consumer preferences for packaged products. This trend is driven by changing eating habits and evolving lifestyles, which may significantly impact the market. The growth in per capita disposable income and expanding population are expected to boost product demand, owing to the high barrier properties, extended shelf life, and consumer safety offered by printed packaging. Printing on food packaging materials serves both informational and marketing purposes. Various packaging materials, including plastics, paper, cardboard, and cork, can be directly printed.
- The food packaging industry is evolving to meet consumer demands for transparency and quality. Nutritional information printed on packaging enhances awareness, while the trend toward natural, minimally processed foods drives innovation in packaging design. Food packaging serves multiple purposes, including protection, convenience, and portion control. Sustainable packaging solutions address food waste and safety concerns.
- Regulatory bodies mandate detailed labeling, emphasizing the importance of high-quality printing. For instance, the Food Safety and Standards Authority of India (FSSAI) requires comprehensive information on food pouches. Manufacturers prioritize strict controls to protect consumers, adhering to comprehensive legislation governing all aspects of food packaging, including labels. This focus on transparency, quality, and safety in food packaging reflects the industry's response to changing consumer preferences and regulatory requirements.
Asia is Expected to be the Fastest-growing Market
- The packaging printing market in Asia is substantial, incorporating various printing technologies and applications across multiple industries. Countries like China, India, Japan, and South Korea have experienced significant demand for packaging solutions. Multiple sectors drive this demand, including food and beverages, consumer electronics, and other industries.
- In China, the rapid growth of e-commerce has fueled the need for innovative packaging solutions, particularly in corrugated boxes and flexible packaging. India's burgeoning middle class and increasing urbanization have led to a surge in packaged food and personal care products, boosting the packaging printing sector. Japan, known for its advanced technology, continues to lead in high-quality packaging printing for premium products and electronics. South Korea's robust electronics industry drives demand for specialized packaging printing services.
- The region has also shifted toward sustainable packaging solutions, with many companies adopting eco-friendly materials and printing processes. This trend is particularly evident in Singapore and Taiwan, where environmental concerns increasingly influence consumer choices and corporate policies.
- Multiple factors drive this demand. Rapid urbanization and evolving consumer lifestyles have increased the need for packaged goods. The expanding middle-class population in these countries has contributed to higher consumption of packaged products. Furthermore, the growth of e-commerce in the region has accelerated the demand for innovative and sustainable packaging solutions.
- The packaging printing market in the region is aligning with global trends, notably in sustainable and intelligent packaging technologies. Key initiatives include adopting biodegradable materials, a concerted effort to reduce plastic usage, and integrating QR codes and RFID tags to enhance traceability and boost consumer engagement. Additionally, companies are investing in advanced printing techniques to improve packaging quality and efficiency, and there is a growing focus on using eco-friendly inks and coatings.
- Packaging printing is pivotal in India across multiple sectors, including food and beverage, pharmaceuticals, cosmetics, electronics, and the automobile industry. Notably, the food and beverage sector has seen a surge in adopting digital data printing on packages. This trend is primarily driven by the need to communicate essential details like shelf-life, ingredients, and nutritional information. Reflecting this growth, the market value of packaged food in India jumped from USD 43.77 million in 2020 and is projected to reach USD 70.21 million by 2026. Such robust expansion in the packed food market is fueling rising demand for varied printing techniques in packaging.
- Rising consumer spending and demand for durable goods drive packaging advancements in Asia. They increased processed food consumption and emerging packaging printing technologies further fuel market growth. The pharmaceutical sector and demand for convenient packaging also contribute significantly. The rise in demand for standard products in Asia boosts small and medium-scale industries, enhancing the digital printing packaging market.
- Investments in packaging industry R&D drive global market expansion and printer innovation. In February 2024, Canon introduced three new images PROGRAF GP Series printers (GP-526S/546S/566S) for the Asia-Pacific market, packaged in eco-friendly cardboard boxes. The GP546S model reduced polystyrene foam packaging by 89.5%, minimizing waste and promoting environmental sustainability.
Packaging Printing Industry Overview
The competitive rivalry in the packaging printing market is fragmented owing to the presence of some key players, such as Mondi PLC, Ahlstrom-Munksj枚 Oyj, Autajon CS, Huhtamaki Flexible Packaging (Huhtamaki Oyj), and Avery Dennison Corporation, among others. Their ability to continually innovate their offerings has allowed them to gain a competitive advantage over others. Through strategic partnerships, R&D, and mergers and acquisitions, the players have achieved a more significant footprint in the market.
- July 2024: DS Smith, a prominent global provider of sustainable fiber-based packaging solutions, spearheads innovation by installing a Nozomi 14000 AQ single-pass, water-based digital inkjet printer at its Torrelavit facility in Spain. Developed by Electronics for Imaging, the Nozomi 14000 AQ printer offers high-resolution printing using eco-friendly water-based ink. This advanced printer applies designs directly onto corrugated cardboard, eliminating the waste typically associated with traditional methods like lithographic lamination.
- September 2023: Tetra Pak has launched its first Custom Printing partnership with Flow Beverage Corp. This initiative follows the successful validation of Tetra Pak's Custom Printing solution, which has been applied to over 100 million packages. The new offering aims to expand business and marketing opportunities by providing consumers with increased flexibility and personalization options.
- June 2023: Constantia Flexibles has announced the completion of its acquisition of Drukpol Flexo, an established packaging company in Poland. Drukpol Flexo, a packaging solutions provider for food and household, personal care, and pharmaceutical (HPP) markets, has built a reputation among local and international customers for its printing and converting capabilities.
- April 2023: Sealed Air and Koenig & Bauer AG have signed a non-binding letter of intent to broaden their strategic alliance in digital printing machines. This collaboration seeks to elevate packaging design capabilities by pioneering advanced digital printing technologies, equipment, and services. The innovations from SEE and Koenig & Bauer promise to expedite the delivery of digitally printed materials, allowing brand owners to engage consumers more effectively through enhanced packaging.
Packaging Printing Market Leaders
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Mondi PLC
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Avery Dennison Corporation
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CCL Industries Inc.
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Smurfit WestRock
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Sealed Air Corporation
*Disclaimer: Major Players sorted in no particular order
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Packaging Printing Market News
- March 2024: Flint Group has published a comprehensive whitepaper explaining the role of inks and coatings in promoting safe food packaging. The whitepaper discusses the challenges posed by food contact materials and the crucial role that high-quality inks and coatings play in minimizing risk to highlight the critical importance of food packaging safety and testing.
- March 2024: FUJIFILM Corporation announced the launch of a new water-based Digital Inkjet Printing Press called 'Jet Press FP790' on the flexible packaging market. The Jet Press FP790, a new addition to JetPress's Inkjet digital press series, offers high productivity and flexibility for its customers in the flexible packaging sector. With the Jet Press FP790, customers can efficiently produce various packaging, including food and household products, even in small volume orders.
Packaging Printing Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definitions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHT
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Industry Ecosystem Analysis
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Demand for the Use of RFIDs and Digital Printing
5.1.2 Growing Demand for Digital and Sustainable Packaging Printing
5.2 Market Restraints
5.2.1 High Capital Investments
5.2.2 Packaging and Printing Regulations
6. MARKET SEGMENTATION
6.1 By Printing Technology
6.1.1 Offset Lithography
6.1.2 Rotogravure
6.1.3 Flexography
6.1.4 Digital Printing
6.1.5 Screen Printing
6.2 By Ink Type
6.2.1 Solvent-based Ink
6.2.2 UV-curable Ink
6.2.3 Aqueous Ink
6.3 By Packaging Type
6.3.1 Label
6.3.2 Plastic
6.3.3 Glass
6.3.4 Metal
6.3.5 Paper and Paperboard
6.4 By Application
6.4.1 Cosmetic and Homecare
6.4.2 Food and Beverage
6.4.3 Pharmaceutical
6.4.4 Other Applications
6.5 By Geography***
6.5.1 North America
6.5.1.1 United States
6.5.1.2 Canada
6.5.2 Europe
6.5.2.1 United kingdom
6.5.2.2 France
6.5.2.3 Germany
6.5.3 Asia
6.5.3.1 China
6.5.3.2 Japan
6.5.3.3 India
6.5.3.4 Australia and New Zealand
6.5.4 Latin America
6.5.4.1 Brazil
6.5.4.2 Mexico
6.5.4.3 Columbia
6.5.5 Middle East and Africa
6.5.5.1 United Arab Emirates
6.5.5.2 South Africa
6.5.5.3 Saudi Arabia
7. COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Mondi PLC
7.1.2 Ahlstrom-Munksjo Oyj
7.1.3 Autajon CS
7.1.4 Huhtamaki Oyj
7.1.5 Avery Dennison Corporation
7.1.6 CCL Industries Inc.
7.1.7 Clondalkin Group Holdings BV
7.1.8 Constantia Flexibles Group GmbH
7.1.9 Tetra Pak
7.1.10 Smurfit WestRock
7.1.11 DS Smith PLC
7.1.12 Georgia-Pacific LLC
7.1.13 International Paper Company
7.1.14 Sealed Air Corporation
7.1.15 Stora Enso Oyj
7.1.16 Sonoco Products Company
7.1.17 Mayr-Melnhof Karton AG
7.1.18 Trustpack UAB
7.1.19 Duncan Printing Group
- *List Not Exhaustive
8. INVESTMENT ANALYSIS
9. FUTURE OF THE MARKET
Packaging Printing Industry Segmentation
Packaging printing encompasses various methods, including rotogravure and flexography, distinct from publication printing. It involves printing on paper, board, metal foil, and plastic film, which are then processed into packaging products and labels. This category includes cartons, folding boxes, flexible packaging, labels, and wrapping materials. The packaging printing industry is closely related to consumer goods, food and beverage, pharmaceuticals, and other sectors that require attractive and informative packaging.
The packaging printing market is segmented by printing technology (offset lithography, rotogravure, flexography, digital printing, and screen printing), ink type (solvent-based ink, UV-curable ink, and aqueous ink), packaging type (label, plastic, glass, metal, and paper and paperboard), application (cosmetic and homecare, food and beverage, pharmaceutical, and applications), and geography (North America [United States and Canada], Europe [Germany, France, United Kingdom, and Rest of Europe], Asia [China, India, Japan, Australia, and New Zealand, Rest of Asia], Latin America [Brazil, Mexico, and Columbia], Middle East and Africa [United Arab Emirates, Saudi Arabia, and South Africa]). The market sizes and forecasts are provided regarding value (USD) for all the above segments.
| By Printing Technology | |
| Offset Lithography | |
| Rotogravure | |
| Flexography | |
| Digital Printing | |
| Screen Printing |
| By Ink Type | |
| Solvent-based Ink | |
| UV-curable Ink | |
| Aqueous Ink |
| By Packaging Type | |
| Label | |
| Plastic | |
| Glass | |
| Metal | |
| Paper and Paperboard |
| By Application | |
| Cosmetic and Homecare | |
| Food and Beverage | |
| Pharmaceutical | |
| Other Applications |
| By Geography*** | ||||||
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Packaging Printing Market Research Faqs
How big is the Packaging Printing Market?
The Packaging Printing Market size is expected to reach USD 405.20 billion in 2024 and grow at a CAGR of 8.04% to reach USD 596.49 billion by 2029.
What is the current Packaging Printing Market size?
In 2024, the Packaging Printing Market size is expected to reach USD 405.20 billion.
Who are the key players in Packaging Printing Market?
Mondi PLC, Avery Dennison Corporation, CCL Industries Inc., Smurfit WestRock and Sealed Air Corporation are the major companies operating in the Packaging Printing Market.
Which is the fastest growing region in Packaging Printing Market?
Asia is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Packaging Printing Market?
In 2024, the Asia accounts for the largest market share in Packaging Printing Market.
What years does this Packaging Printing Market cover, and what was the market size in 2023?
In 2023, the Packaging Printing Market size was estimated at USD 372.62 billion. The report covers the Packaging Printing Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Packaging Printing Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the latest trends in Packaging Printing Market?
Current trends in the Packaging Printing Market are: a) Rising use of digital printing for customization and personalization b) Sustainable printing practices c) Integration of smart technologies for interactive packaging
What role does sustainability play in the Packaging Printing Market?
Sustainability is becoming increasingly important, with companies seeking eco-friendly inks and recyclable materials to meet consumer demand for sustainable packaging options.
Packaging Printing Industry Report
The global packaging printing market is flourishing, driven by the demand for aesthetically pleasing, branded packaging solutions, crucial for industries like food and beverage and personal care and cosmetics. This growth is fueled by the rise of e-commerce and personalized packaging needs, pushing businesses towards innovative printing technologies such as digital and 3D printing. These technologies not only offer high-quality prints and color variety but also support on-demand printing capabilities, essential for creating eye-catching designs that enhance the unboxing experience and reinforce brand identity.
Additionally, there's a growing demand for sustainable printing solutions, as both companies and consumers seek eco-friendly options to reduce environmental impact. Packaging printing companies are responding by investing in new technologies and processes to meet these evolving needs, ensuring their offerings stand out with appealing packaging designs that captivate consumers.
The market share and market size of the global packaging printing industry are witnessing significant revenue growth, with detailed industry data and industry growth analysis available. The market trends and market outlook indicate a positive trajectory, supported by comprehensive industry reports and industry overview documents. These industry trends and market predictions highlight the pivotal role of packaging printing companies in this dynamic industry landscape.
The industry information and industry research underscore the importance of market data and market forecast in understanding the market value and market segmentation. The industry sales and market review provide insights into the market leaders and their growth strategies. The industry outlook and market overview offer a clear picture of the current market conditions and future prospects.
For those seeking detailed insights, the industry statistics and report pdfs are invaluable resources. The market growth and report example sections provide a thorough examination of the market's evolution and the factors driving its expansion. The research companies involved in this sector are continuously updating their findings to reflect the latest industry developments and trends.
