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Pakistan Bottled Water Market Analysis

The Pakistan Bottled Water Market size is estimated at USD 327.61 million in 2024, and is expected to reach USD 557.68 million by 2029, growing at a CAGR of 11.96% during the forecast period (2024-2029).

• Bottled drinking water use in Pakistan has increased manifolds during the last 15 years. The trend for drinking healthy water and poor tap water quality are the main reasons for consumers' interest in bottled water consumption in Pakistan. Drinking water sources in Pakistan, both surface and groundwater, are contaminated with coliforms, toxic metals, and pesticides throughout the country.
• Also, various drinking water quality parameters set by the WHO are frequently violated, attracting consumers to consider bottled water for drinking purposes, thus driving the market's growth in the country.
• Additionally, with the increasing population and rapid urbanization, access to safe drinking water in Pakistan is declining. People living in urban cities have become more aware of the contamination of drinking water, resulting in more bottled water sales. Similarly, the food service sector or the on-trade segment also accounts for a significant share of the market as consumers are habituated to using bottled water while they eat out-of-home or during traveling.
• Moreover, extreme climatic conditions and scarce clean water resources are supporting the growth of the primary form of bottled water, i.e., still water, even among the middle-class population in the country. Consumers have tilted toward the perception that prevention is better than cure for the past few years, raising the demand for bottled water to avoid undesired health issues. Hence, such factors are expected to support and drive the growth of the bottled water market in the country during the forecast period.

Pakistan Bottled Water Industry Segmentation

Bottled water is drinking water packaged in plastic or glass water bottles. 

Pakistan bottled water market is segmented on the basis of type and distribution channels. On the basis of type, the market is segmented into still water and sparkling water. Based on the distribution channel, the market is segmented as on-trade and off-trade. The off-trade segment is further classified into supermarkets/hypermarkets, convenience stores, online retail stores, home and office delivery (HOD), and other distribution channels. 

For each segment, the market sizing and forecasts have been done on the basis of the value (in USD million).