Market Share of PC Accessories Industry
The PC accessories market is relatively fragmented due to the presence of various players. Key participants in the market are Razer Inc., Alienware (Dell), Logitech International SA, Turtle Beach Corporation, and Mad Catz Global Limited. Players in the market are adopting strategies such as partnerships, mergers, innovations, and acquisitions to improve their product offerings and achieve sustainable competitive advantage.
- April 2024: HP launched a new gaming laptop, Omen 17 and HyperX accessories, a gaming mouse with box and bundled accessories. HP has also introduced two new accessories for the HyperX brand. The second addition is the HyperX Cloud Mix Buds 2, a pair of wireless earbuds designed for gaming. These earbuds connect via a dongle for minimal latency or through Bluetooth 5.3 with LE Audio.
- January 2024: Logitech launched a new collection of gaming accessories for women gamers. The G735 headset focuses on solving fit and comfort through inclusive sizing and material choices. The G715 keyboard encourages self-expression through exchangeable top plates, keycaps, and a cloud-shaped palm rest.
PC Accessories Market Leaders
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Alienware (Dell)
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Logitech International SA
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Razer Inc.
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Mad Catz Global Limited
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Turtle Beach Corporation
*Disclaimer: Major Players sorted in no particular order
