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Pregnancy Products Market Analysis

The Pregnancy Products Market size is estimated at USD 2.39 billion in 2024, and is expected to reach USD 3.18 billion by 2029, growing at a CAGR of 5.88% during the forecast period (2024-2029).

The COVID-19 pandemic had a significant impact on the market studied. According to a research study by PubMed published in January 2021, pregnant women with COVID-19 are more likely to get seriously ill, which can lead to pregnancy problems such as preterm birth. Pregnancy products help to detect and cure any complications in fetus growth during pregnancy. Thus, the demand for pregnancy products has increased significantly since the pandemic which has boosted market growth to pre-pandemic levels. Moreover, it is believed that the market will witness healthy growth in the coming years.

The physique, complexion, hair, nails, and many other physical characteristics of a woman are all impacted by the hormonal changes that take place during pregnancy. Pregnancy products that lessen the physical impacts of pregnancy on a woman are becoming more popular around the world. As knowledge and disposable money increase in emerging nations, it is anticipated that the market for pregnancy-related products would expand. Growing awareness of the use of personal care products during pregnancy and the high uptake of organic products are driving the market. Because of the trend toward using organic pregnancy personal care products due to safety concerns over chemical-based products, the entire market is changing. Rising R&D is leading to the introduction of newer, safer, and more effective versions. A paradigm shift from chemical-based pregnancy care products to herbal/organic alternatives has been brought about, as a result, resulting in the emergence of safer organic alternatives. Pregnant women often worry about skincare and their physical attractiveness after giving birth, which is motivating more women to use pregnancy care products. Pregnancy-related discomfort has grown to be a significant problem for women all over the world. The uptake and adoption of these products are also being boosted by extensive campaigns by market participants to influence consumers through social media. Social media is frequently used by customers to make decisions about skincare products. The result is that large market players invest heavily in advertising campaigns and thereby accelerate the growth of the market.

According to PubMed data published in August 2021, over the last two decades, approximately 1.3 million Indian women died due to pregnancy related complications. Hence, the increasing burden of pregnancy problems, increasing awareness regarding pregnancy care products among women, and well-developed distribution channels for pregnancy products are the major factors driving the growth of the pregnancy products market. For instance, in March 2021, CDC announced that Allyson Felix, a world-class track and field athlete, and the United States Olympian, joined the Hear Her campaign to raise awareness about life-threatening complications that can occur during and after pregnancy. This campaign is supported by a partnership between the CDC Foundation and Merck through its Merck for Mothers program. Thus, the growing number of awareness campaigns on pregnancy care may boost the market for pregnancy products.

However, high prices and side effects associated with the products are expected to be the key restraints to the growth of the pregnancy products market.

Pregnancy Products Market Trends

The Stretch Mark Minimizer Segment is Expected to Register Robust Growth Over the Forecast Period

Pregnancy Products Industry Segmentation

Pregnancy products deal with the physical changes of pregnant women during and after pregnancy. The Pregnancy Products Market is Segmented by Product (Stretch Mark Minimizers, Pregnancy Test Kits, Toning and Body Firming Gel, Restructuring Gel, and Other Products), Distribution Channel (Hospital Pharmacies, Independent Pharmacies and Drug Stores, and Online), and Geography (North America, Europe, Asia-Pacific, Middle-East and Africa, and South America). The market report also covers the estimated market sizes and trends for 17 different countries across the major regions globally. The report offers the value (in USD million) for the above segments.