Market Trends of Pressure Labels Industry
Beverage End-User Segment is Expected to Drive Growth of Pressure Labels
- With the rising demand for packaged and branded products and rising consumer knowledge of the authenticity and other aspects of the product, the beverage end-user category is anticipated to see the fastest growth over the projection period.
- Because beverage labels must stick to the container in various situations, pressure-sensitive labeling is essential. Whether the application environment is room temperature or something more difficult, like 20F to 40F, an adhesive design for beverage labeling should stick rapidly and stay in place as needed. Despite cold, dampness, and continuous product handling, the label and adhesive must maintain the appropriate durability.
- According to the Central Statistical Office of Poland, the volume of beer produced in Poland amounted to approximately 35.2 million hectolitres in 2023. The need for pressure-sensitive labels will rise in the upcoming years due to the expanding beverage packaging sector.
- One driving demand for Pressure Labels is anticipated to be the expansion of Anti-Counterfeit Labels. As it discourages copying and verifies the meal's authenticity, this is particularly crucial for the food business. Anti-counterfeiting measures also assist businesses in reducing revenue and customer loyalty losses brought on by counterfeiting. Pressure labels are mostly used to label food and pharmaceutical products to decrease counterfeiting using RFID or barcode tracking.
- Label suppliers are responding to sustainability trends by creating and providing label goods to assist beverage manufacturers in achieving their sustainability-related packaging goals. In recycling systems, pressure-sensitive labels that are recyclable and effortlessly removed from PET containers are new advances for labels used on PET containers. For instance, Hammer Packaging Inc. collaborates closely with substrate producers to promote sustainability initiatives. For its pressure-sensitive label business, it includes developing creative solutions.
- The highest percentage of supplier gross income in the spirits category, 33%, belongs to high-end spirits, according to the Distilled Spirits Council of the United States (DISCUS). Value spirits saw the fastest increase in gross income during that same year. Value spirits had an increase of 8% over the prior year, while premium spirits saw an increase of 3.8%.
- The fact that premium spirits comprised the greatest portion of supplier gross income suggests increased consumer demand for high-end and upscale goods. This pattern implies consumers are prepared to shell out more money for premium goods and services. Consequently, the Pressure Labels Market can satisfy this need by offering premium labeling options that raise expensive spirits' perceived value and aesthetic appeal. Some examples might include specialized finishing, embossing, foil stamping, or distinctive label materials that exude elegance and exclusivity.
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North America is Expected to Register Market Growth
- The incorporation of radio-frequency identification, which employs radio waves to gather and communicate information in pressure-sensitive labels, became more important in the United States. Food, drinks, and medicines are only end-user verticals with technological integration for monitoring, authentication, and anti-counterfeiting items.
- Mohawk declares a strategic relationship with UPM Raflatac Americas as a part of this new product line. Mohawk Renewal Hemp and Straw paper face stocks can provide roll-fed, pressure-sensitive labeling solutions.
- Partnerships are also driving the market demand in the region. For instance, Mark Andy and UPM Raflatac recently formed a strategic relationship in the North American pressure-sensitive label industry. This collaboration should enable these players to create printing solutions that are both flexographic and digital converters friendly to the environment.
- The demand for PSLs is rising as a result of their adaptability. The industry's operators are compelled by this to increase their capabilities, allowing them to meet the escalating demand of the market. As an illustration, UPM Raflatac declared intentions to open a brand-new terminal in Vancouver, Washington, in the United States, in December 2022. The new location will expand UPM Raflatac's slitting and distribution capabilities while supporting the company's North American terminal network. To support the success of its clients and meet the increasing demand for pressure-sensitive labels, UPM Raflatac consistently invests in operational enhancements.
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