Market Trends of Romania Hospitality Industry
Increasing Tourist Arrivals is Driving the Market
Romania is a popular destination for mountain tourism. Romania's natural potential encourages domestic tourism, particularly winter sports and ski tourism, which is anticipated to continue to drive tourism in the forecast period. Also, Romania is quietly emerging as an interesting European destination, owing to its unique ability to combine natural habitat with more leisure tourist activities. Mountain tourism is a part of Romania's tourist heritage, which is presently interpreted differently by visitors due to its unique appeal derived from natural, cultural, heritage, and social characteristics. More than 50 percent of foreign tourists from EU countries who visited Romania in 2022 came from neighboring countries: Bulgaria and Hungary. Romania is often perceived as a relatively affordable travel destination compared to other European countries. This affordability, combined with the country's diverse offerings, attracts budget-conscious travelers seeking value for their money.
Rising Number of Hotel Stays in Romania after Covid 19
The Tourism Industry in Romania, like many other countries, experienced a significant decline in hotel stays during the COVID-19 pandemic due to travel restrictions and safety concerns. However, as the situation improved and travel resumed, there was a gradual recovery and a rising number of hotel stays in Romania. As vaccination rates increased and the spread of the virus was better controlled, many countries started lifting travel restrictions. This allowed both domestic and international tourists to visit Romania more freely, leading to an increase in hotel stays. With international travel being uncertain during the pandemic, domestic tourism became a primary focus for many people. Romanians who previously traveled abroad may now choose to explore their own country, leading to increased hotel stays within Romania. To stimulate tourism and attract guests, hotels may offer promotional deals, discounts, or packages to entice travelers. These incentives can motivate people to choose Romania as a destination, and book hotel stays.
