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Russian consumers have become more demanding in terms of product bevergae flavours and added value in terms of ingreidents added to them. Responding to this trend, producers are expected to extend their product portfolios with these acidulants. Foe instacne, the wine market in Russia accounts for USD 693 million market, making it world's seventh largest wine market across the globe. Russian imports of both sparkling and table wine rose around 4.5% across 2016, hitting 174.73 million liters and 34.85 million liters respectively. The country's strong wine market is the major factor which is strong driving the sales of food grade phosphoric acid in the market.

Companies are relying on new product launches to cater growing consumer demand for health-efficient and flavorful cola drinks by rolling out diet and flavored cokes. The factor in turn is anticipated to supplement the market studied in future. Caffeine Free Diet Dr Pepper, Caffeine Free Diet Pepsi, and Coca-Cola Cherry Zero are few of the numerous advanced soft drinks in the market that are formulated with acidulants such as phosphoric acid, as a flavor enhancer. Hence, enormously consumed cola drinks, in Russia, remains one of the key factor boosting acidulants demand, during the forecast period.