Saudi Arabia Poultry Meat Market Size

The Saudi Arabia Poultry Meat Market is experiencing growth, with its market size projected to expand over the forecast period. The off-trade channel, particularly online sales, is becoming increasingly significant, driven by technological adoption and changing consumer preferences. Despite challenges such as inflation and supply chain disruptions, the demand for affordable and convenient food options, like processed poultry, continues to rise. The market's expansion is further supported by the growing popularity of frozen poultry, especially during festive seasons, as consumers seek cost-effective and accessible food solutions.

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Market Size of saudi arabia poultry meat Industry

Saudi Arabia Poultry Meat Market Summary

Icons	Lable	Value
	Study Period	2017 - 2029
	Market Size (2024)	USD 5.05 Billion
	Market Size (2029)	USD 5.53 Billion
	Largest Share by Distribution Channel	Off-Trade
	CAGR (2024 - 2029)	1.82 %
	Fastest Growing by Distribution Channel	Off-Trade
	Market Concentration	Low
Major Players

*Disclaimer: Major Players sorted in no particular order

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Saudi Arabia Poultry Meat Market Analysis

The Saudi Arabia Poultry Meat Market size is estimated at 5.05 billion USD in 2024, and is expected to reach 5.53 billion USD by 2029, growing at a CAGR of 1.82% during the forecast period (2024-2029).

5.05 Billion

Market Size in 2024 (USD)

5.53 Billion

Market Size in 2029 (USD)

4.72 %

CAGR (2017-2023)

1.82 %

CAGR (2024-2029)

Largest Market by Distribution Channel

53.12 %

value share, Off-Trade, 2023

The demand for poultry meat through off-trade channels is high, primarily due to product variety and improved infrastructure facilities and logistics.

Largest Market by Form

53.25 %

value share, Fresh / Chilled, 2023

Fresh meat products are considered to be of higher quality. The relaxation of lockdown restrictions allowed customers to purchase freshly cut meat through offline channels.

Fastest-growing Market by Distribution Channel

2.12 %

Projected CAGR, Off-Trade, 2024-2029

Sales through online channels, supermarkets, and hypermarkets are driving the segment's growth, along with innovations in poultry meat delivery and self-checkouts.

Fastest-growing Market by Form

2.19 %

Projected CAGR, Canned, 2024-2029

The consumption value of canned poultry is led by the on-trade distribution channel in the country due to its extended shelf life and better distribution bandwidth.

Leading Market Player

5.11 %

market share, Tanmiah Food Company, 2022

A large production base in the region along with a wide range of poultry products made available across the country makes Tanmiah the major company in the country.

The increasing inflation rates and foodservice consumption are fueling sales

From 2019 to 2022, the market's overall growth rate was around 4.7% in value, and the off-trade channel recorded around 2.9% growth in value from 2021 to 2022. The off-trade channel sales were 5.9% higher than the on-trade channel in 2022. The demand for chicken parts has increased over the past several years due to increased tourism and the student population, which mainly looks for affordable food options. Processed poultry meat sales are highest as these people live on a budget and have hectic lifestyles, which is boosting the sales.
However, in 2022, the on-trade channel's sales observed a significant growth of 12.89% from 2020 to 2022 due to supply chain disruptions. With a 3.4% rise in inflation, a 2% rise in the price index, and a rise in VAT (value-added tax) from 5% to 15% compared to the previous year, poultry prices increased and availability decreased. Restaurants are opening at a slow pace, and people are more concerned about health, so they prefer to cook at home.
In Saudi Arabia, the online channel for poultry meat is projected to be the fastest-growing off-trade distribution channel, registering a CAGR value of 8.94% during the forecast period. The increasing adoption of technology by multiple stakeholders like customers, supermarkets, convenience channels, and B2C has resulted in consumers shifting toward online channels. With the increased penetration, more than 53% of consumers purchase frozen poultry at least once a month. During festival seasons like Ramadan, 76% of consumers are likely to buy frozen poultry more frequently. The increase in production and cheaper frozen poultry meat costs compared to other channels are driving the market's sales. The internet penetration rate for Saudi Arabia reached over 97.9% in 2022.

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Saudi Arabia Poultry Meat Industry Segmentation

Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel.

From 2019 to 2022, the market's overall growth rate was around 4.7% in value, and the off-trade channel recorded around 2.9% growth in value from 2021 to 2022. The off-trade channel sales were 5.9% higher than the on-trade channel in 2022. The demand for chicken parts has increased over the past several years due to increased tourism and the student population, which mainly looks for affordable food options. Processed poultry meat sales are highest as these people live on a budget and have hectic lifestyles, which is boosting the sales.
However, in 2022, the on-trade channel's sales observed a significant growth of 12.89% from 2020 to 2022 due to supply chain disruptions. With a 3.4% rise in inflation, a 2% rise in the price index, and a rise in VAT (value-added tax) from 5% to 15% compared to the previous year, poultry prices increased and availability decreased. Restaurants are opening at a slow pace, and people are more concerned about health, so they prefer to cook at home.
In Saudi Arabia, the online channel for poultry meat is projected to be the fastest-growing off-trade distribution channel, registering a CAGR value of 8.94% during the forecast period. The increasing adoption of technology by multiple stakeholders like customers, supermarkets, convenience channels, and B2C has resulted in consumers shifting toward online channels. With the increased penetration, more than 53% of consumers purchase frozen poultry at least once a month. During festival seasons like Ramadan, 76% of consumers are likely to buy frozen poultry more frequently. The increase in production and cheaper frozen poultry meat costs compared to other channels are driving the market's sales. The internet penetration rate for Saudi Arabia reached over 97.9% in 2022.

Form

Canned

Fresh / Chilled

Frozen

Processed

By Processed Types
	Deli Meats
	Marinated/ Tenders
	Meatballs
	Nuggets
	Sausages
	Other Processed Poultry

Distribution Channel

Off-Trade
	Convenience Stores
	Online Channel
	Supermarkets and Hypermarkets
	Others

On-Trade

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Saudi Arabia Poultry Meat Market Size Summary

The Saudi Arabia poultry meat market is experiencing a steady growth trajectory, driven by increasing demand for affordable protein sources and the country's strategic initiatives to boost local production. The market is characterized by a significant shift towards online distribution channels, reflecting the growing adoption of technology among consumers and retailers. This shift is further supported by the high internet penetration rate in the country, which facilitates easier access to frozen poultry products. The market's expansion is also bolstered by government policies aimed at achieving self-sufficiency in poultry production, with substantial incentives and support for local farms. These efforts are part of the broader Vision 2030 initiative, which encourages foreign investment and aims to enhance the domestic poultry sector's contribution to the national economy.

The production landscape in Saudi Arabia is dominated by a few major players, with a significant portion of the market share held by companies like Al-Watania Poultry, Americana Group, and BRF S.A. These companies are actively involved in partnerships and investments to increase production capacity and ensure food security. The market is also witnessing a rise in processed poultry meat sales, catering to the needs of a growing population that seeks convenient and budget-friendly food options. Despite challenges such as rising production costs and inflation, the market remains resilient, with ongoing government support and strategic collaborations aimed at maintaining price stability and enhancing production capabilities.

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Saudi Arabia Poultry Meat Market Size - Table of Contents

1. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)
1. 1.1 Form
  1. 1.1.1 Canned
  2. 1.1.2 Fresh / Chilled
  3. 1.1.3 Frozen
  4. 1.1.4 Processed
    1. 1.1.4.1 By Processed Types
      1. 1.1.4.1.1 Deli Meats
      2. 1.1.4.1.2 Marinated/ Tenders
      3. 1.1.4.1.3 Meatballs
      4. 1.1.4.1.4 Nuggets
      5. 1.1.4.1.5 Sausages
      6. 1.1.4.1.6 Other Processed Poultry
2. 1.2 Distribution Channel
  1. 1.2.1 Off-Trade
    1. 1.2.1.1 Convenience Stores
    2. 1.2.1.2 Online Channel
    3. 1.2.1.3 Supermarkets and Hypermarkets
    4. 1.2.1.4 Others
  2. 1.2.2 On-Trade

Saudi Arabia Poultry Meat Market Size FAQs

How big is the Saudi Arabia Poultry Meat Market?

The Saudi Arabia Poultry Meat Market size is expected to reach USD 5.05 billion in 2024 and grow at a CAGR of 1.82% to reach USD 5.53 billion by 2029.