Market Trends of Shampoo Industry
Rising Awareness for Natural and Organic Hair Care Products
- The global shampoo market witnessed an increasing demand for natural and organic products due to the rise in consumer awareness about the harmful effects of certain compounds, such as paraben and aluminum, in regular shampoos. This recently enhanced the demand for safe, natural, and organic shampoo products. Herbal shampoos formulated using natural ingredients have gained massive acceptance among all customers.
- Moreover, several research papers confirm the benefits of herbal shampoo over chemical shampoos. Thus, natural and eco-friendly herbal shampoos are increasingly becoming popular among health and eco-conscious consumers. People realize that maintaining healthy hair can be difficult because they are constantly exposed to harmful chemicals in synthetic shampoos and conditioners. This demand led most companies to launch natural-inspired products, such as plant-based and premium botanical ingredients.
- As a result, the players in the market are using natural ingredients such as jojoba oil, argan oil, coconut milk, and onion to formulate herbal shampoos as per consumer demand. Furthermore, the increasing trend of organic concept stores for organic products among consumers is also anticipated to enhance the growth of natural and organic hair care products in the market.
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Asia-Pacific is the Fastest-Growing Market
- The shampoo industry in the Asia-Pacific region is witnessing tremendous growth owing to the changing consumer dynamics coupled with increasing awareness about hair and scalp hygiene products, particularly in China, India, Japan, Thailand, and South Korea. The hair care regime is an important aspect of their everyday life.
- For example, the Chinese population considers shampoos an essential hair care product intended to keep the hair's moisture balanced. Additionally, in China, the demand for anti-hair fall shampoo is growing rapidly, mainly attributable to the high-pressure life and increasing pollution levels. Moreover, urban and young people are predicted to place more emphasis on the premium market and will be willing to invest more money in high-end shampoos that deliver quick results. Thus, this is expected to influence market growth in the upcoming years.
- Furthermore, the rapid adoption of novel products, such as 2-in-1 shampoos and conditioners, intended to clear the scalp and make hair soft and silky across the Asia-Pacific region is expected to fuel the overall market in the future.
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