Market Share of South America Energy Drink Industry
Emerging national economies, modernizing retail channels, and rising middle-class incomes present new growth opportunities for manufacturers of energy drinks in South America. Manufacturers are ensuring that their brands are carefully aligned with rising consumer demand for healthier options, particularly among an important core of younger, urban consumers. Players are also continuously making efforts to effectively communicate with the new, urban demographic in the region due to the increasing urban population and prevalence of migrants in the region. Additionally, manufacturers are also striving to strengthen their product offerings by establishing strategic partnerships. In 2022, Keurig Dr. Pepper established a strategic partnership with Red Bull to distribute the energy drink in the Mexican market. The agreement also allows for the distribution of any future ready-to-drink beverages developed or launched by Red Bull in the country.
South America Energy Drinks Market Leaders
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Red Bull GmbH
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The Coca-Cola Company
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Anheuser-Busch InBev SA/NV (Ambev SA)
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PepsiCo, Inc.
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Globalbev Bebidas e Alimentos SA
*Disclaimer: Major Players sorted in no particular order
