Market Share of South Korea Chocolate Industry
The Chocolate market in South Korea is competitive with the presence of regional and international brands. Prominent market players emphasize mergers and acquisitions, product launches, partnerships, etc. as strategic approaches to boost their brand presence among consumers. Some major players in the South Korea Chocolate market include Lotte Co. Ltd., Ferrero Group, Crown Confectionery Co. Ltd., Meiji Holdings Co. Ltd, and Orion Confectionery Co, Ltd, among others. Companies have been advertising their products through celebrity endorsement, community bulletin boards, and local newspaper advertising, to create brand awareness, and increase their sales in the country. Also, major players in the market studied have been building an appetite for higher priced chocolates among young consumers, by increasing the accessibility and innovative products
South Korea Chocolate Market Leaders
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Crown Confectionery Co. Ltd.
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Lotte Corporation
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Orion Confectionery Co, Ltd.
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Ferrero International S.A.
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Mars Incorporated
*Disclaimer: Major Players sorted in no particular order
