Market Size of Switzerland Haircare Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | -1.22 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Switzerland Hair Care Market Analysis
Switzerland haircare market is projected to reach USD 0.32 billion by 2025 growing at a CAGR of -1.22% during the forecast period.
- The Swiss hair care markets will be driven by masstige products – products which are affordable, but which also provide high value-added benefits. Swiss personal care is advanced, with users well involved in the usage: they are knowledgeable about the ingredients and their effects. Thus, a high level of awareness about the harmful ingredients in shampoos, conditioners, other relaxants, serums, sprays, and gels are considered not safe for usage by the Swiss population.
- Switzerland is also one of the countries that have committed to banning animal testing for cosmetics, which has led to a rise in the operational costs incurred by the manufacturers and labs. However, this regulation is likely to help brands create value among consumers, like in the case of brands, for instance, The Body Shop.
Switzerland Hair Care Industry Segmentation
Hair care comprises of five types of products which includes Colorants, hair spray, conditioner, styling gel, hair oil, shampoo, mousses, serums, glazes, root touch up products, and accessories. The distribution channels include direct selling, hypermarket and retail chain, specialty store, e-commerce, salon, pharmacy, and other small scale stores, etc. Hair sprays consist of various hair care products in sprays and mist formats, such as dry shampoos, organic detanglers, protective and styling serums, and volumizing products. Furthermore, with men in the country becoming more conscious about their hairstyles, they have been increasingly relying on hairsprays. Moreover, a majority of the male population in the country uses hairspray products, for a lighter and natural look, while delivering a trending hairstyle.
| By Product | |
| Colorants | |
| Hair Spray | |
| Styling Gel | |
| Hair Oil | |
| Shampoos and Conditioners | |
| Other Products |
| By Distribution Channel | |
| E-Commerce | |
| Hypermarkets/Supermarkets | |
| Speciality Stores | |
| Pharmacies | |
| Salons | |
| Departmental Stores |
| Company Profiles | |
| Oriflame Holding AG | |
| Beiersdorf (Switzerland) GmbH | |
| Procter & Gamble Switzerland Sarl | |
| Henkel & Cie AG | |
| Yves Rocher (Sussie) SA | |
| Avon Products Inc. | |
| Estee Lauder Companies Inc. | |
| Kao Corporation |
Switzerland Haircare Market Size Summary
The Switzerland hair care market is characterized by a focus on masstige products, which offer high value at affordable prices. Consumers in Switzerland are well-informed about the ingredients in their personal care products, leading to a preference for those free from harmful substances. The market is also influenced by regulatory measures such as the ban on animal testing, which, while increasing operational costs for manufacturers, is expected to enhance brand value among consumers. The demand for shampoos and conditioners remains strong, with these products generating significant revenue due to their essential roles in hair cleansing and management. The introduction of innovative products, such as herbal shampoos, is anticipated to further stimulate market growth, alongside the trend of using specialized shampoos for various hair concerns.
Distribution channels like hypermarkets and retail chains play a crucial role in the market, offering consumers a wide range of choices and facilitating product visibility for both established and emerging brands. The competitive landscape is marked by the presence of major players such as Oriflame Holding AG, L'Oreal Suisse SA, and Procter & Gamble Switzerland Sarl, among others. These companies are leveraging strategies like L'Oreal's universalization approach, which aims to cater to diverse consumer needs while maintaining a global presence. As competition intensifies, especially in departmental stores, smaller brands may find it challenging to secure shelf space, prompting a focus on quality and customer engagement to maintain market share.
Switzerland Haircare Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porters Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product
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2.1.1 Colorants
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2.1.2 Hair Spray
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2.1.3 Styling Gel
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2.1.4 Hair Oil
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2.1.5 Shampoos and Conditioners
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2.1.6 Other Products
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2.2 By Distribution Channel
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2.2.1 E-Commerce
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2.2.2 Hypermarkets/Supermarkets
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2.2.3 Speciality Stores
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2.2.4 Pharmacies
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2.2.5 Salons
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2.2.6 Departmental Stores
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2.3 Company Profiles
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2.3.1 Oriflame Holding AG
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2.3.2 Beiersdorf (Switzerland) GmbH
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2.3.3 Procter & Gamble Switzerland Sarl
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2.3.4 Henkel & Cie AG
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2.3.5 Yves Rocher (Sussie) SA
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2.3.6 Avon Products Inc.
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2.3.7 Estee Lauder Companies Inc.
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2.3.8 Kao Corporation
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- *List Not Exhaustive
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Switzerland Haircare Market Size FAQs
Who are the key players in Switzerland Haircare Market?
Oriflame Holding AG, L'Oreal Suisse SA, Kao Corporation, Beiersdorf (Switzerland) GmbH and Procter & Gamble Switzerland Sarl are the major companies operating in the Switzerland Haircare Market.
What years does this Switzerland Haircare Market cover?
The report covers the Switzerland Haircare Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Switzerland Haircare Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
