Market Trends of United Kingdom Water Enhancer Industry
Rising Demand for Healthy Hydration
Water enhancers are a reliable component of the United Kingdom beverage market due to their variety, adaptability, and affordability. Consumers are looking for minimally processed hydration, to supplement their bodies with the recommended intake of water. Consumers are primarily adopting water enhancer products to augment their children's intake of water, as kids are more vulnerable to approve drinks with innovative flavors and tastes.
The market growth is rising with a variety of products, such as a tasty pleasure to enjoy with dinner at home or a premium mixer to lift spirits on a night out. Water enhancers are now well-positioned to expand sales by reach, volume, and value as customer habits and attitudes have changed toward seeking healthy, opulent, or affordable drinks in recent years.
Moreover, the increasing base of obese and overweight population and their shift toward less sugary with the maximum association of natural claims have boosted the demand for water enhancers in the country. Additionally, water enhancers are a sophisticated substitute for individuals who are reducing their alcohol intake. As a result, the market promises great scope in the country, during the forecast period.
Online Stores Outpaced Other Points of Sale
With the rapid rise of convenient shopping experiences, where consumer shopping trend has shifted more toward technology, more retailers who are primarily selling foods have established an online presence. Online retail over the past decade has witnessed considerable growth, and it is expected to continue to grow at a comparatively higher rate over the forecast period. The availability of a product, like water enhancers, on an e-commerce platform, has made it possible for the consumer to find no or less time to spend on traditional shopping formats, which is further aiding the market demand through e-commerce platforms. In 2021, Nestle S.A. had 14.3% of its sales through e-commerce channels which grew by 15.1% from the previous year. This rapid expansion reflects the company's ability to adapt quickly to rapidly changing consumer demands. By 2025, the company intended to invest 50% more in digital marketing and nearly double its e-commerce sales percentage.
