Market Trends of UAE Cosmetic Products Industry
This section covers the major market trends shaping the UAE Cosmetic Products Market according to our research experts:
Rising Awareness Towards Organic Products among Young Population in the Country
The rising consumer awareness about the impact of organic products on health has resulted in rising sales in the beauty care market. The growing trend of reducing the consumption of harmful chemicals, including aluminum salts and parabens, and the continuous efforts of various companies to shift toward sustainable products have contributed to the growth of personal organic products. Organic products for skin are growing faster due to the increasing number of consumers, especially women, becoming more conscious about their appearance and preferring chemical-free products.
Most Gen Z shoppers (aged between 18 and 35) are most likely to spend a considerable amount of money on vegan and organic cosmetics products in the country, owing to the rising awareness about the benefits of natural products. With that, the increasing incidences of skincare issues have led consumers to switch from synthetic to natural products. Additionally, increased consumption of sunscreen, anti-tan products, and antiaging creams among middle-aged men and women, the growing demand for moisturizing lotions, facial wipes, hair styling gels, creams, and increased preference for vegan, organic, and natural beauty products have boosted the United Arab Emirates cosmetic products market.
Facial Make Up Holds a Largest Share
There has been an increasing emphasis on looking polished and well put together among residents in the United Arab Emirates, which has increased per capita expenditure on cosmetic products. As consumers spend considerably more, there is substantial demand for cosmetics such as organic and halal. The organic and halal beauty segments have grown significantly in the past few years. Consumers in the United Arab Emirates are strongly inclined toward French beauty products, which are known for their high quality. French beauty and skincare brands are highly trusted in the industry, and growth in their demand is seen among consumers in the country. Facial makeup products hold the largest market share because of the rising problems of skincare issues among many people in the region. Facial makeup products such as foundation, concealer, and primer are widely used for hiding skin issues such as blemishes, hyperpigmentation, inflammation, dark circles, etc.
