Market Share of United States Amusement And Theme Park Industry
The market is relatively fragmented, with around 20% of the market share held by the top five companies, including Dollywood, Hersheypark, Disneyland Park, Busch Gardens Tampa Bay, and Universal Orlando Resort. With the advancement in social media marketing and technological updates, consumers are looking forward to a personalized experience in terms of their itinerary planning and bookings.
The companies in the industry are focusing on acquiring the relevant IPs incurring the least possible cost. One of the strategies used by the companies to create a competitive advantage for themselves is by creatively using the already existing underutilized IPs integrated with the current trends and uniquely presenting them.
US Amusement and Theme Parks Market Leaders
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Dollywood
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Hersheypark
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Disneyland Park
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Busch Gardens Tampa Bay
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Universal Orlando Resort
*Disclaimer: Major Players sorted in no particular order
