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United States Casein And Caseinate Market Size

The United States casein and caseinate market is experiencing growth, driven primarily by the sports nutrition segment, which benefits from increased awareness of its advantages. Despite challenges posed by the COVID-19 pandemic, such as gym closures and suspended sports competitions, the market's expansion continues, with the food and beverage segment also contributing significantly. The slow-digesting properties of caseins make them ideal for meal replacement and weight loss products, further enhancing their market presence.

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Market Size of united states casein and caseinate Industry

United States Casein And Caseinate Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 294.9 Million
svg icon Market Size (2029) USD 388.2 Million
svg icon Largest Share by End User Supplements
svg icon CAGR (2024 - 2029) 5.65 %
svg icon Fastest Growing by End User Supplements
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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United States Casein And Caseinate Market Analysis

The United States Casein And Caseinate Market size is estimated at 294.9 million USD in 2024, and is expected to reach 388.2 million USD by 2029, growing at a CAGR of 5.65% during the forecast period (2024-2029).

294.9 Million

Market Size in 2024 (USD)

388.2 Million

Market Size in 2029 (USD)

4.39 %

CAGR (2017-2023)

5.65 %

CAGR (2024-2029)

Largest Market by End User

71.55 %

value share, Supplements, 2023

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The supplement industry has been identified as the largest end user. Casein and Caseinates aid in recovery and muscle loss reduction, which drives the application.

Fastest-growing Market by End User

6.70 %

Projected CAGR, Supplements, 2024-2029

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The rising rate of gym memberships, along with trainers recommending protein consumption, is projected to propel the supplements segment芒鈧劉s growth during the forecast period.

Leading Market Player

10.94 %

market share, Fonterra Co-operative Group Limited, 2021

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Fonterra Co-operative Group Limited holds the largest market share due to its esteemed market reputation, widespread product distribution, and fine product quality.

Second Largest Market Player

6.58 %

market share, Arla Foods amba, 2021

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Arla Food amba being key player has its focus on enhancing its product offering targeting the most promising aplication sectors mainly sports nutrition.

Third Largest Market Player

6 %

market share, FrieslandCampina Ingredients, 2021

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Royal FrieslandCampina N.V. is aggressively expanding its activities in the local market in order to attain market competitiveness and as part of a long-term expansion strategy.

Rising demand for functional ingredients drove the application of casein and caseinates mainly as the use in meal replacement products

  • The supplements segment (particularly sports nutrition) dominated the market throughout the review period. Sports nutrition is also projected to register a CAGR of 6.75% during the forecast period (2023-2029). Being a slow-digesting protein (taking over a period of ~鈥�6鈥�7 h), it can satiate for a longer period, allowing it to be used in products, such as meal replacement and weight loss products. Among all, micellar casein gained huge market penetration in the study period due to its high protein content (90% un-denatured protein) and high levels of bioavailable calcium.
  • The sports nutrition segment majorly drives the casein market. An increase in awareness about the benefits of sports nutrition products has increased the growth of the sports nutrition segment in the country. However, the closure of gyms and health clubs in 2020 (22% in the US) resulted in an approximate loss of USD 29.2 billion in revenue) and suspended sports competitions during the COVID-19 pandemic, resulting in sluggish market growth.
  • The food and beverage segment is the second major segment in the market. The value of the segment increased by around 25% from 2017 to 2022. The key reason for the rising application of caseins and caseinates in this segment is the ability of caseins to be digested slowly, which is highly required in products like meal replacement or weight loss products. Among the category, beverages is the fastest growing and is projected to register a CAGR of 2.73% during the forecast period. Consumers are increasingly reaching for dairy-based and other products containing functional ingredients to ward off illness or help with existing health issues. Companies are capitalizing on the trend by adding concentrated substances to their products. 
United States Casein And Caseinate Market

United States Casein And Caseinate Industry Segmentation

Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements are covered as segments by End User.

  • The supplements segment (particularly sports nutrition) dominated the market throughout the review period. Sports nutrition is also projected to register a CAGR of 6.75% during the forecast period (2023-2029). Being a slow-digesting protein (taking over a period of ~鈥�6鈥�7 h), it can satiate for a longer period, allowing it to be used in products, such as meal replacement and weight loss products. Among all, micellar casein gained huge market penetration in the study period due to its high protein content (90% un-denatured protein) and high levels of bioavailable calcium.
  • The sports nutrition segment majorly drives the casein market. An increase in awareness about the benefits of sports nutrition products has increased the growth of the sports nutrition segment in the country. However, the closure of gyms and health clubs in 2020 (22% in the US) resulted in an approximate loss of USD 29.2 billion in revenue) and suspended sports competitions during the COVID-19 pandemic, resulting in sluggish market growth.
  • The food and beverage segment is the second major segment in the market. The value of the segment increased by around 25% from 2017 to 2022. The key reason for the rising application of caseins and caseinates in this segment is the ability of caseins to be digested slowly, which is highly required in products like meal replacement or weight loss products. Among the category, beverages is the fastest growing and is projected to register a CAGR of 2.73% during the forecast period. Consumers are increasingly reaching for dairy-based and other products containing functional ingredients to ward off illness or help with existing health issues. Companies are capitalizing on the trend by adding concentrated substances to their products. 
End User
Animal Feed
Food and Beverages
By Sub End User
Bakery
Beverages
Confectionery
Dairy and Dairy Alternative Products
RTE/RTC Food Products
Snacks
Personal Care and Cosmetics
Supplements
By Sub End User
Baby Food and Infant Formula
Elderly Nutrition and Medical Nutrition
Sport/Performance Nutrition
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United States Casein And Caseinate Market Size Summary

The United States casein and caseinate market is experiencing a steady expansion, driven primarily by the sports nutrition segment, which has shown significant growth due to increased consumer awareness of the benefits of sports nutrition products. Casein, being a slow-digesting protein, is particularly valued in meal replacement and weight loss products, with micellar casein gaining substantial market penetration due to its high protein content and bioavailable calcium. The market's growth trajectory was temporarily hindered by the COVID-19 pandemic, which led to gym closures and a decline in sports nutrition product sales. However, the market is rebounding as health-conscious consumers increasingly seek dairy-based products with functional ingredients to support their wellness goals.

In addition to sports nutrition, the food and beverage segment represents a significant portion of the market, with caseins and caseinates being utilized for their slow digestion properties, making them ideal for products like meal replacements. The beverage category within this segment is particularly dynamic, reflecting a growing consumer preference for functional beverages. The market is characterized by a fragmented landscape, with major players such as Arla Foods amba, Fonterra Co-operative Group Limited, FrieslandCampina Ingredients, Hoogwegt Group, and Milk Specialties Global holding a notable share. These companies are actively expanding their portfolios and capabilities to meet evolving consumer demands, as evidenced by strategic partnerships and acquisitions aimed at enhancing product offerings and addressing industry challenges.

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United States Casein And Caseinate Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 End User

      1. 1.1.1 Animal Feed

      2. 1.1.2 Food and Beverages

        1. 1.1.2.1 By Sub End User

          1. 1.1.2.1.1 Bakery

          2. 1.1.2.1.2 Beverages

          3. 1.1.2.1.3 Confectionery

          4. 1.1.2.1.4 Dairy and Dairy Alternative Products

          5. 1.1.2.1.5 RTE/RTC Food Products

          6. 1.1.2.1.6 Snacks

      3. 1.1.3 Personal Care and Cosmetics

      4. 1.1.4 Supplements

        1. 1.1.4.1 By Sub End User

          1. 1.1.4.1.1 Baby Food and Infant Formula

          2. 1.1.4.1.2 Elderly Nutrition and Medical Nutrition

          3. 1.1.4.1.3 Sport/Performance Nutrition

United States Casein And Caseinate Market Size FAQs

The United States Casein And Caseinate Market size is expected to reach USD 294.88 million in 2024 and grow at a CAGR of 5.65% to reach USD 388.23 million by 2029.

In 2024, the United States Casein And Caseinate Market size is expected to reach USD 294.88 million.

US Casein And Caseinates Market Report Snapshots

United States Casein And Caseinate Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

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