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US Cookie Market Analysis

The United States Cookies Market size is estimated at USD 12.48 billion in 2024, and is expected to reach USD 14.73 billion by 2029, growing at a CAGR of 3.38% during the forecast period (2024-2029).

Cookies are a quick and convenient source of nourishment and energy and have a higher shelf life. The demand for innovative cookie products is consistently rising in developed countries like the United States, the United Kingdom, France, etc. Cookie manufacturers are also focusing on increasing sales by encouraging customers to shop online. Consumers are continuing to look for newer variations of cookie items, allowing retailers to tailor a plan to meet their current demands by offering more relevant products. The increased number of people working from home during the lockdown impacted the growing demand for cookies as people stocked up on staple goods such as cookies and biscuits. Cookies are consumed as a dessert or a reward as a healthy treat after a workout. 

Over the medium term, due to various health and wellness concerns, innovations are transforming market dynamics worldwide. Consumer interest in cookies has grown due to increased product offerings from vendors, including new flavors, safe ingredients, and packaging. Customers are shifting away from products that appear or taste artificial. Thus, businesses are advertising their usage of genuine components on the labels. Manufacturers are aggressively marketing their products in the region to gain an edge over other brands. Companies are heavily investing in advertisements and promotions to attract consumers toward their range of products. The increasing awareness of the transparency of ingredients used in these products is also boosting the consumption of fresh and unprocessed products, like cookies. This market trend is expected to further boost the sales of cookies in the country in the future.

US Cookie Industry Segmentation

A cookie could be a sweet biscuit with a reasonably soft, chewy texture and typically containing pieces of chocolate or fruit. The US cookies market is segmented by product type into filled biscuits, chocolate-coated biscuits, cookies, sandwich biscuits, plain biscuits, and other product types. Other cookies include traditional cookies, seasonal cookies, etc. By category, the market is segmented into conventional and better-for-you categories. The better-for-you category is sub-segmented into low-calorie, cholesterol-free, gluten-free, organic, and other categories. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, online retailers, and other distribution channels. For each segment, the market sizing and forecast have been done on the basis of value (in USD million).