Market Trends of United States Hair Care Industry
This section covers the major market trends shaping the US Hair Care Market according to our research experts:
Escalating Expenditure on Hair Care Products
The market is experiencing growth due to the availability and affordability of hair care products, such as shampoo, conditioner, oil, and hair spray, leading to enhanced spending patterns in the hair care market. An increasing number of millennials are experiencing hair problems like hair fall and dandruff due to changing lifestyle patterns, along with an increase in stress levels, especially among the working-class women population, which may boost the demand for hair care products during the forecast period. A further shift in consumer preferences and discretionary spending on hair care products encourages manufacturers to bring product innovations in terms of packaging to boost the market demand.
Products such as treatment oils for hair loss protection, imparting shine, and decreasing frizz are available in dropper packaging for proper dosing and precise application. Companies have also started offering travel-size packaging, such as sachets, deluxe samples, and mini bottles, for convenience and portability, which are acting as driving factors for the market studied. In response to the rising expenditure on hair care products, the players operating in the market are implementing various strategies, like product innovations, expansions, and promotional investments, to gain market share. For instance, in September 2022, Epres launched a new product, Olaplex, for bond repair for heat-damaged hair.
Shampoo Holds the Largest Share
There is a growing demand for shampoos due to the rising prevalence of hair problems, such as dandruff, hair fall, oily hair, and itchiness, which may boost shampoo sales during the forecast period. Dry shampoo has gained prominence in the United States over the last five years. The benefit of daily shampooing is questioned as many argue that frequent washing can strip the hair from its natural oils, creating an opportunity for dry shampoos. Further, convenience is a compelling attribute for consumers, as it plays a definite part in purchases. Companies started incorporating convenient attributes to their dry shampoo products, keeping in line with consumer preferences.
The demand for herbal shampoos is growing at a more excellent pace than cosmetic shampoos, dry shampoos, and anti-dandruff shampoos. Natural ingredients and botanicals for hair care products are performing well in the United States, thus boosting the herbal shampoo market. Product innovations, the emerging men's grooming sector, and increasing demand for organic shampoos are likely to drive the shampoo market during the forecast period. For instance, in August 2022, Hankel collaborated with THE UNSEEN to produce natural hair color, i.e., Color Alchemy, the world's first prismatic holographic hair color reactive to temperature.
