Market Size of United States Popcorn Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 3.72 Billion |
| Market Size (2029) | USD 4.87 Billion |
| CAGR (2024 - 2029) | 5.56 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
US Popcorn Market Analysis
The United States Popcorn Market size is estimated at USD 3.72 billion in 2024, and is expected to reach USD 4.87 billion by 2029, growing at a CAGR of 5.56% during the forecast period (2024-2029).
Popcorn is considered one of the healthier snacking options in the United States. Popcorn contains a variety of nutrients like folate, niacin, riboflavin, thiamin, pantothenic acid, and vitamins B6, A, E, and K. Additionally, popcorn does not have any cholesterol or fat. Due to this, the consumption of popcorn has increased in the country. The rise in disposable income, the increase in the working population, and the trend of on-the-go snacking are driving the market to grow. Consumers are opting for the consumption of popcorn on different occasions, like parties, movie theaters, and other celebrations. Moreover, a significant portion of the population has access to easy on-the-go snacking options due to the increased penetration of these products in the market.
Since transforming consumer habits promote smaller, more frequent meals, consumers tend to buy popcorn more often, which is expected to propel the market shortly. Overall, Americans are interested in indulgent flavors and mix-ins when it comes to popcorn. Every year on January 19, National Popcorn Day is celebrated in the United States. Popcorn has become a very popular snack in the United States due to its availability and variety of flavors. The market players are innovating new flavors for popcorn, which include various gourmet flavors, gingerbread, and other seasonal flavors as well. For instance, in October 2022, Opopop launched a new flavor collection with limited-edition flavor-wrapped popcorn kernels. The flavors include fancy butter, salty caramel, and cocoa mint.
US Popcorn Industry Segmentation
Popcorn is the most popular snack and is instant, convenient, and healthy as well. It is prepared by heating the corn kernels in a kettle, pot, or stovetop and adding vegetable oil or butter. The United States market is segmented by type and distribution channel. By product type, the market is segmented into microwave popcorn, ready-to-eat popcorn, and popcorn kernels. Based on the distribution channel, the market is segmented into supermarkets, hypermarkets, convenience stores, online channels, and other retail channels. For each segment, market sizing and forecasts have been done based on value (in USD million).
| Type | |
| Microwave Popcorn | |
| Ready-to-eat Popcorn |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Store | |
| Online Stores | |
| Other Retail Channels |
United States Popcorn Market Size Summary
The United States popcorn market is experiencing significant growth, driven by its perception as a healthier snacking option and the increasing trend of on-the-go consumption. Popcorn's nutritional benefits, such as being cholesterol and fat-free, along with its availability in a wide range of flavors, have contributed to its popularity across various consumer segments. The market is further propelled by rising disposable incomes, a growing working population, and the demand for convenient snack options that cater to busy lifestyles. The proliferation of popcorn in supermarkets and hypermarkets, coupled with innovative flavor offerings, has made it a staple snack for occasions like movie outings, parties, and sporting events. This trend is supported by the introduction of gourmet and seasonal flavors, which appeal to consumers seeking both indulgence and novelty in their snacking choices.
The competitive landscape of the United States popcorn market is characterized by a high degree of fragmentation, with both domestic and international players vying for market share. Major companies such as ConAgra Foods Inc., Campbell Soup Company, and PepsiCo Inc. are making strategic investments to enhance their product offerings and maintain a leading position. The market's growth is also fueled by the popularity of ready-to-eat popcorn, which offers convenience and a variety of taste experiences. Innovations in flavor and packaging, such as collaborations with other snack brands and the use of unique ingredients, are helping companies attract a diverse consumer base. As the demand for convenient and flavorful snack options continues to rise, the popcorn market is poised for further expansion, with new product launches and flavor innovations playing a crucial role in shaping its future.
United States Popcorn Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Type
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2.1.1 Microwave Popcorn
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2.1.2 Ready-to-eat Popcorn
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2.2 Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Store
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2.2.3 Online Stores
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2.2.4 Other Retail Channels
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United States Popcorn Market Size FAQs
How big is the United States Popcorn Market?
The United States Popcorn Market size is expected to reach USD 3.72 billion in 2024 and grow at a CAGR of 5.56% to reach USD 4.87 billion by 2029.
What is the current United States Popcorn Market size?
In 2024, the United States Popcorn Market size is expected to reach USD 3.72 billion.
