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United States Tofu Market Size

The United States tofu market is experiencing significant growth, with the market size expected to expand substantially over the forecast period. The off-trade segment leads in distribution, particularly through supermarkets and hypermarkets, which hold a major share. The increase in customer touchpoints, including the rise of online channels, is driving sales, with the online segment anticipated to grow rapidly. Technological advancements and the expansion of grocery chains are further contributing to the market's expansion.

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Market Size of united states tofu Industry

United States Tofu Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 421.29 Million
svg icon Market Size (2029) USD 749.15 Million
svg icon Largest Share by Distribution Channel Off-Trade
svg icon CAGR (2024 - 2029) 12.20 %
svg icon Fastest Growing by Distribution Channel On-Trade
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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US Tofu Market Analysis

The United States Tofu Market size is estimated at 421.29 million USD in 2024, and is expected to reach 749.15 million USD by 2029, growing at a CAGR of 12.20% during the forecast period (2024-2029).

421.29 Million

Market Size in 2024 (USD)

749.15 Million

Market Size in 2029 (USD)

7.60 %

CAGR (2017-2023)

12.20 %

CAGR (2024-2029)

Largest Segment by Distribution Channel

71.28 %

value share, Off-Trade, 2023

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Online channel is likely to drive the growth of tofu sales through off-trade channels. The onset of the experiential economy has prompted customers to prefer this channel.

Fastest-growing Segment by Distribution Channel

13.05 %

Projected CAGR, On-Trade, 2024-2029

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On-trade distribution channel purchases of tofu are aligned with the country's growing foodservice sector, including vegan restaurants, impacting its bulk purchases.

Leading Market Player

14.46 %

market share, House Foods Group Inc., 2022

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Several variants of tofu being offered by the company and its broad distribution networks are responsible for its market growth, making it a larger market player.

Second Leading Market Player

6.49 %

market share, Pulmuone Corporate, 2022

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Pulmuone Foods offers various branded tofu products with a distribution network from both foodservice and retail, making it one of the largest players in the market.

Third Leading Market Player

2.16 %

market share, The Hain Celestial Group, Inc., Inc.

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The products offered by the company have various national and international certifications, making it unique in the country and helping it maintain its market share.

Increasing demand for new variants in the tofu market through the expanded e-commerce channels drives the market

  • The US tofu market is dominated by the off-trade segment in terms of distribution channels, with 43% more share by value than the on-trade distribution channel. Among all the off-trade segments of the US tofu market, supermarkets and hypermarkets had the highest market share, with 69% by value, in 2022. The US had a large number of functioning grocery stores at 63,328 at the end of 2022.  Furthermore, innovations like self-checkout kiosks and walk-out technology drive supermarkets.
  • The overall US tofu market grew at a rate of 41.9% by value and 40.80% by volume from 2017 to 2022. This increase was mainly due to the rise in the number of supermarkets, hotels, food enterprises, grocery stores, and other distribution channels. The number of supermarkets increased by 4.3% from 2021 to 2022, and online channels rose by 20% from 2020 to 2021. The growth of customer touchpoints led to an increase in tofu sales. Tofu production has been increasing in the country. House Foods America is a leading tofu manufacturer, producing 50% more tofu in its California facility by expanding its footprint by a 36,000 sq. ft facility. Similarly, Pulmuone is currently operating three tofu manufacturing plants in Fullerton, CA, in the Western US.
  • The online channel in the off-trade distribution channel is projected to be the fastest-growing distribution channel in the US tofu market, registering a CAGR of 16.15% during the forecast period of 2023-2029. With the rise in technological adoption by consumers, manufacturers also increased their digital presence through e-commerce. Walmart was the most popular grocery store chain nationwide, with 25.2% of the market share as of 2022. Costco and Kroger are the second and third-most popular grocers, with 7.1% and 5.6% of the market share, respectively.
United States Tofu Market

United States Tofu Industry Segmentation US Tofu Industry Segmentation

Off-Trade, On-Trade are covered as segments by Distribution Channel.

  • The US tofu market is dominated by the off-trade segment in terms of distribution channels, with 43% more share by value than the on-trade distribution channel. Among all the off-trade segments of the US tofu market, supermarkets and hypermarkets had the highest market share, with 69% by value, in 2022. The US had a large number of functioning grocery stores at 63,328 at the end of 2022.  Furthermore, innovations like self-checkout kiosks and walk-out technology drive supermarkets.
  • The overall US tofu market grew at a rate of 41.9% by value and 40.80% by volume from 2017 to 2022. This increase was mainly due to the rise in the number of supermarkets, hotels, food enterprises, grocery stores, and other distribution channels. The number of supermarkets increased by 4.3% from 2021 to 2022, and online channels rose by 20% from 2020 to 2021. The growth of customer touchpoints led to an increase in tofu sales. Tofu production has been increasing in the country. House Foods America is a leading tofu manufacturer, producing 50% more tofu in its California facility by expanding its footprint by a 36,000 sq. ft facility. Similarly, Pulmuone is currently operating three tofu manufacturing plants in Fullerton, CA, in the Western US.
  • The online channel in the off-trade distribution channel is projected to be the fastest-growing distribution channel in the US tofu market, registering a CAGR of 16.15% during the forecast period of 2023-2029. With the rise in technological adoption by consumers, manufacturers also increased their digital presence through e-commerce. Walmart was the most popular grocery store chain nationwide, with 25.2% of the market share as of 2022. Costco and Kroger are the second and third-most popular grocers, with 7.1% and 5.6% of the market share, respectively.
Distribution Channel
Off-Trade
Convenience Stores
Online Channel
Supermarkets and Hypermarkets
Others
On-Trade
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United States Tofu Market Size Summary

The United States tofu market is experiencing significant growth, driven by increasing consumer interest in plant-based diets and the rising popularity of meat alternatives. The market is primarily dominated by the off-trade distribution channels, with supermarkets and hypermarkets holding the largest share. The expansion of grocery stores and the adoption of technological innovations like self-checkout kiosks have further fueled market growth. The online distribution channel is anticipated to be the fastest-growing segment, reflecting the broader trend of digital transformation in retail. Major grocery chains such as Walmart, Costco, and Kroger are key players in this space, contributing to the market's expansion.

The market landscape is characterized by a diverse range of tofu products, including flavored and pre-seasoned options, catering to consumers seeking convenient and tasty plant-based proteins. The increasing demand for tofu is also supported by the growth of vegan and plant-based diets in the United States. However, the market faces challenges such as rising soybean prices due to unusual market dynamics and inflation, which have impacted production costs. Despite these challenges, the market remains fragmented, with several key players like House Foods America and Pulmuone leading the way. Innovations and strategic acquisitions, such as Morinaga Nutritional Foods' acquisition of Tofurky, are expected to further strengthen the market's supply chain and product offerings.

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United States Tofu Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Distribution Channel

      1. 1.1.1 Off-Trade

        1. 1.1.1.1 Convenience Stores

        2. 1.1.1.2 Online Channel

        3. 1.1.1.3 Supermarkets and Hypermarkets

        4. 1.1.1.4 Others

      2. 1.1.2 On-Trade

United States Tofu Market Size FAQs

The United States Tofu Market size is expected to reach USD 421.29 million in 2024 and grow at a CAGR of 12.20% to reach USD 749.15 million by 2029.

In 2024, the United States Tofu Market size is expected to reach USD 421.29 million.

US Tofu Market Report Snapshots

US Tofu Market Size & Share Analysis - Growth Trends & Forecasts Up To 2029

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