Market Trends of United States Food Flavor Industry
This section covers the major market trends shaping the US Food Flavor Market according to our research experts:
Elevating Demand for Natural Food Flavors
Increasing consumer's awareness towards health and wellness is leading the consumers to shift from artificial flavors to organic and natural flavors. With the rise in demand for organic and natural food, additives, and ingredients, the market for natural flavors is projected to grow significantly. The demand for greater choice and higher levels of authenticity in ethnic cuisines has increased in recent years.
The use of natural flavors, such as citrus peels and juices, essences of fruits, spice vanilla sugar, coffee flavorings, etc., in various applications, such as beverages and processed foods, is driving the market. Increasing health concerns of the consumer on the artificial/synthetic flavors are expected to contribute a higher share in the natural food flavor market.
Beverages Formed the Largest Application Segment for Food Flavors
Consumer demand for the exotic and unique flavors boost new innovations in the beverage segment. The most common flavors include citrus, spice and herb, berry, melon, tropical, floral, etc. used by the beverage manufacturers. The market for flavors in the alcoholic beverage segment is also gaining prominence, with the innovations and emergence of craft breweries. Moreover, consumers in the United States beverage market demand for healthy and nutritious beverages, which in turn, leads to increasing demand for natural and organic flavors in the beverage industry.
